Fashion and Textile Management (BS): Brand Management and Marketing Concentration
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The Brand Management and Marketing concentration of the Fashion and Textile Management Degree focuses on the marketing functions required to promote and distribute products in the fiber, textile and apparel industries. Courses provide knowledge and skills for planning and execution of marketing strategy, brand management, retail planning and allocation, consumer behavior, advertising and promotion, and international trade and sourcing. Courses incorporate active learning, including teamwork and application of classroom knowledge to real-world industry challenges.
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Department of Textile and Apparel, Technology and Management
North Carolina State 福利逼站
Campus Box 8301
Raleigh, NC 27695-8301
Contact
For answers to questions about the admissions process, please contact:
Heather M. Lyerly
Director of Academic Services
Wilson College of Textiles
919.515.1177
hemurphy@ncsu.edu
Meggie Metcalf
Academic Advisor
Wilson College of Textiles
919.515.0596
meggie_metcalf@ncsu.edu
Plan Requirements
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Orientation | |||
| 罢听101 | Strategies for Success in the Wilson College of Textiles | 1 | |
| Mathematics and Sciences | |||
| 惭础听131 | Calculus for Life and Management Sciences A | 3 | |
| 辞谤听惭础听141 | Calculus I | ||
| 惭础听231 | Calculus for Life and Management Sciences B | 3 | |
| 辞谤听惭础听114 | Introduction to Finite Mathematics with Applications | ||
| 辞谤听惭础听241 | Calculus II | ||
| 颁贬听101 | Chemistry - A Molecular Science | 3 | |
| 颁贬听102 | General Chemistry Laboratory | 1 | |
| 笔驰听211 | College Physics I | 4 | |
| 辞谤听笔驰听205 &补尘辫;听笔驰听206 | Physics for Engineers and Scientists I and Physics for Engineers and Scientists I Laboratory | ||
| Major Requirements | |||
| 础颁颁听210 | Concepts of Financial Reporting | 3 | |
| 叠鲍厂听320 | Financial Management | 3 | |
| 贵罢惭听217 | The Textile Industry | 3 | |
| 贵罢惭听220 | Principles of Retailing and Supply Chain Management in Textiles | 3 | |
| 贵罢惭听282 | Marketing Fundamentals in Textiles and Apparel | 3 | |
| 贵罢惭听310 | Entrepreneurship & New Product Development in Textiles | 3 | |
| 贵罢惭听382 | Brand Management in Textiles and Apparel | 3 | |
| 贵罢惭听385 | Fashion and the Consumer | 3 | |
| 贵罢惭听416 | The Fashion Industry | 3 | |
| 罢惭厂听211 | Introduction to Fiber Science | 3 | |
| 笔颁颁听302 | Technology of Textile Wet Processing | 4 | |
| 罢罢听105 | Introduction to Textile Technology | 3 | |
| 罢罢惭听106 | Yarn Formation, Classification and Numbering Systems | 1 | |
| 罢罢听252 | Formation and Structure of Textile Fabrics | 4 | |
| Select one of the following: | 3 | ||
| Introduction to Agricultural & Resource Economics | |||
| Introduction to Agricultural & Resource Economics | |||
| Principles of Microeconomics | |||
| 贰颁听202 | Principles of Macroeconomics | 3 | |
| 厂罢听311 | Introduction to Statistics | 3 | |
| 辞谤听厂罢听370 | Probability and Statistics for Engineers | ||
| 贰狈骋听332 | Communication for Business and Management | 3 | |
| 辞谤听贰狈骋听331 | Communication for Engineering and Technology | ||
| 辞谤听贰狈骋听333 | Communication for Science and Research | ||
| Concentration Requirements | |||
| 贵罢惭听384 | Visual Merchandising Principles and Management | 3 | |
| 贵罢惭听387 | Textile Brand Communications & Promotions | 3 | |
| 贵罢惭听460 | Textile Market Research | 3 | |
| 贵罢惭听482 | Global Brand Management in Textiles and Apparel | 3 | |
| 贵罢惭听483 | Global Trade & Sourcing | 3 | |
| 贵罢惭听487 | Human Resource Management and Leadership in the Textile and Fashion Industries | 3 | |
| Brand Marketing & Management Elective | 9 | ||
| GEP Courses | |||
| Acad Writing Research 1 | 4 | ||
| GEP Humanities | 6 | ||
| GEP Social Sciences | 3 | ||
| GEP Health and Exercise Studies | 2 | ||
| GEP Additional Breadth (Humanities/Social Sciences/Visual and Performing Arts) | 3 | ||
| GEP Interdisciplinary Perspectives | 5 | ||
| GEP U.S. Diversity (verify requirement) | |||
| GEP Global Knowledge (verify requirement) | |||
| Foreign Language Proficiency (verify requirement) | |||
| Free Electives | |||
| Free Elective 2 | 1 | ||
| Total Hours | 120 | ||
| 1 | C- or better |
| 2 | Students should consult their academic advisors to determine which courses fill this requirement. |
Brand Marketing & Mgmt Elec
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| 础颁颁听200 | Introduction to Managerial Accounting | 3 | |
| 础颁颁听220 | Introduction to Managerial Accounting | 3 | |
| 础颁颁听280 | Survey of Financial and Managerial Accounting | 3 | |
| 贵尝础听301 | Advanced Intermediate Arabic I | 3 | |
| 贵尝颁听301 | Intermediate Chinese III | 3 | |
| 贵尝颁听302 | Intermediate Chinese IV | 3 | |
| 贵尝贵听301 | Survey of French Literature from the Middle Ages through the Enlightenment | 3 | |
| 贵尝贵听302 | Survey of French Literature from Romanticism to the Contemporary Period | 3 | |
| 贵尝骋听301 | Advanced German | 3 | |
| 贵尝骋听302 | German Oral and Written Expression | 3 | |
| 贵尝闯听301 | Intermediate Japanese III | 3 | |
| 贵尝闯听302 | Intermediate Japanese IV | 3 | |
| 贵尝狈听301 | Twentieth Century Hindi & Urdu Fiction | 3 | |
| 贵尝狈听302 | Modern Hindi & Urdu Poetry | 3 | |
| 贵尝笔听401 | Brazilian Portuguese for Spanish Speakers | 3 | |
| 贵尝厂听331 | Spanish Oral and Written Expression I | 3 | |
| 贵尝厂听332 | Spanish Oral and Written Expression II | 3 | |
| 贵罢惭听219 | Fashion Product Analysis | 3 | |
| 贵罢惭听271 | Computer-Aided Textile Design | 3 | |
| 贵罢惭听320 | Retail Merchandising in Fashion and Textiles | 3 | |
| 贵罢惭听380 | Management and Control of Textile and Apparel Systems | 3 | |
| 贵罢惭听400 | Major Fashion Designers | 3 | |
| 贵罢惭听420 | Retail Buying in Fashion and Textiles | 3 | |
| 贵罢惭听431 | Quality Management and Control In Textile Manufacturing | 3 | |
| 贵罢惭听480 | Operations Management Decisions for Textiles | 3 | |
| 贵罢惭听481 | Product Costing in the Textile and Apparel Industry | 3 | |
| 贵罢惭听484 | Strategic Planning and Decision Making in the Textile and Fashion Industries | 3 | |
| 贵罢惭听485 | Textile Computer Integrated Enterprise | 3 | |
| 贵罢惭听486 | Supply Chain Management in the Textile Industry | 3 | |
| 贵罢惭听499 | Textile Senior Project | 4 | |
| 惭罢听323 | Introduction to Theory and Practice of Medical Fiber and Yarn Formation | 3 | |
| 惭罢听366 | Biotextile Product Development | 3 | |
| 惭罢听432 | Biotextiles Evaluation | 3 | |
| 惭罢听471 | The Chemistry of Synthetic and Natural Bipolymers | 3 | |
| 狈奥听405 | Advanced Nonwovens Processing | 3 | |
| 狈奥听408 | Nonwoven Product Development | 3 | |
| 狈奥听505 | Advanced Nonwovens Processing | 3 | |
| 狈奥听508 | Nonwoven Product Development | 3 | |
| 笔颁颁听201 | Impact of Industry on the Environment and Society | 3 | |
| 笔颁颁听420 | Textile Dyeing and Printing | 3 | |
| 笔颁颁听471 | The Chemistry of Synthetic and Natural Bipolymers | 3 | |
| 笔厂驰听311 | Social Psychology | 3 | |
| 笔厂驰听411 | The Psychology of Interdependence and Race | 3 | |
| 厂翱颁听300 | Social Research Methods | ||
| 罢罢听305 | Introduction to Nonwoven Products and Processes | 3 | |
| 罢罢听327 | Yarn Production and Properties | 4 | |
| 罢罢听331 | Performance Evaluation of Textile Materials | 4 | |
| 罢罢听341 | Knitted Fabric Technology | 3 | |
| 罢罢听351 | Woven Products and Processes | 3 | |
| 罢罢听380 | Management and Control of Textile and Apparel Systems | 3 | |
| 罢罢听401 | Textile Technology Senior Design I | 4 | |
| 罢罢听402 | Textile Technology Senior Design II | 4 | |
| 罢罢听405 | Advanced Nonwovens Processing | 3 | |
| 罢罢听407 | Characterization Methods in Nonwovens | 3 | |
| 罢罢听408 | Nonwoven Product Development | 3 | |
| 罢罢听431 | Quality Management and Control In Textile Manufacturing | 3 | |
| 罢罢听451 | Advanced Woven Fabric Design | 3 | |
| 罢罢听470 | Jacquard Woven Fabric Design | 3 | |
| 罢罢听480 | Operations Management Decisions for Textiles | 3 | |
| 罢罢听481 | Design and Technology of Technical Textiles | 3 | |
| 罢罢听485 | Textile Computer Integrated Enterprise | 3 | |
| 罢罢听486 | Supply Chain Management in the Textile Industry | 3 | |
| 罢罢听499 | Textile Senior Project | 4 | |
| 罢罢听505 | Advanced Nonwovens Processing | 3 | |
| 罢罢听508 | Nonwoven Product Development | 3 | |
| 罢罢听551 | Advanced Woven Fabric Design | 3 |
Acad Writing Research
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Acad Writing Research | |||
| 贰狈骋听101 | Academic Writing and Research | 4 | |
| 贵尝贰听101 | Academic Writing and Research | 4 | |
| Transfer Sequence | |||
| 贰狈骋听202 | Disciplinary Perspectives in Writing | ||
| 贰狈骋听1骋贰笔 | 100 Level English Composition | 3 | |
Semester Sequence
This is a sample.
Critical Path Courses:听Identify using the code (CP) which courses are considered critical path courses which represent specific major requirements that are predictive of student success in a given program/plan.听
| First Year | ||
|---|---|---|
| Fall Semester | Hours | |
| EC/ARE 201 | Principles of Microeconomics | 3 |
| 贰狈骋听101 | Academic Writing and Research | 4 |
| 惭础听131 | Calculus for Life and Management Sciences A | 3 |
| 罢罢听105 | Introduction to Textile Technology (CP) | 3 |
| 罢听101 | Strategies for Success in the Wilson College of Textiles | 1 |
| 听 | Hours | 14 |
| Spring Semester | ||
| 颁贬听101 | Chemistry - A Molecular Science | 3 |
| 颁贬听102 | General Chemistry Laboratory | 1 |
| 惭础听231 | Calculus for Life and Management Sciences B | 3 |
| GEP Health and Exercise Studies | 1 | |
| 罢惭厂听211 | Introduction to Fiber Science | 3 |
| 贵罢惭听217 | The Textile Industry (CP) | 3 |
| 听 | Hours | 14 |
| Second Year | ||
| Fall Semester | ||
| 础颁颁听210 | Concepts of Financial Reporting | 3 |
| 贰颁听202 | Principles of Macroeconomics | 3 |
| 笔驰听211 | College Physics I | 4 |
| 罢罢惭听106 | Yarn Formation, Classification and Numbering Systems | 1 |
| GEP Health and Exercise Studies | 1 | |
| 贵罢惭听282 | Marketing Fundamentals in Textiles and Apparel (CP) | 3 |
| 听 | Hours | 15 |
| Spring Semester | ||
| 叠鲍厂听320 | Financial Management | 3 |
| Brand Marketing Elective | 3 | |
| 罢罢听252 | Formation and Structure of Textile Fabrics | 4 |
| GEP Requirement | 3 | |
| 贵罢惭听220 | Principles of Retailing and Supply Chain Management in Textiles | 3 |
| 听 | Hours | 16 |
| Third Year | ||
| Fall Semester | ||
| 贵罢惭听310 | Entrepreneurship & New Product Development in Textiles | 3 |
| 厂罢听311 | Introduction to Statistics | 3 |
| 贵罢惭听385 | Fashion and the Consumer | 3 |
| 贵罢惭听382 | Brand Management in Textiles and Apparel (CP) | 3 |
| 笔颁颁听302 | Technology of Textile Wet Processing | 4 |
| 听 | Hours | 16 |
| Spring Semester | ||
| 贵罢惭听387 | Textile Brand Communications & Promotions | 3 |
| 贰狈骋听332 | Communication for Business and Management | 3 |
| 贵罢惭听384 | Visual Merchandising Principles and Management | 3 |
| 贵罢惭听460 | Textile Market Research | 3 |
| GEP Requirement | 3 | |
| 听 | Hours | 15 |
| Fourth Year | ||
| Fall Semester | ||
| GEP Requirement | 6 | |
| 贵罢惭听482 | Global Brand Management in Textiles and Apparel | 3 |
| Brand Marketing Elective | 6 | |
| 听 | Hours | 15 |
| Spring Semester | ||
| GEP Requirement | 3 | |
| 贵罢惭听416 | The Fashion Industry | 3 |
| 贵罢惭听487 | Human Resource Management and Leadership in the Textile and Fashion Industries | 3 |
| 贵罢惭听483 | Global Trade & Sourcing | 3 |
| GEP Interdisciplinary Perspectives | 2-3 | |
| Free Elective | 1 | |
| 听 | Hours | 15 |
| 听 | Total Hours | 120 |