¸£Àû±ÆÕ¾

Methods used by accountants record to economic events such as operating, investing, and financing activities, in the income statement, balance sheet, and statement of cash flows. Analysis of financial statements and disclosures. Impact of accounting standards and managerial incentives on the financial reporting process. Restricted to MBA students.

Typically offered in Fall, Spring, and Summer

Foundational knowledge in managerial accounting for decision making. Internal uses of accounting information for decision making within the organization. Identification of revenue and cost information to conduct break-even analyses, assign product costs, complete operational budgets, assess performance, and complete other management decision-making processes. Restricted to MBA students.

Prerequisite: ´¡°ä°äÌý501

Typically offered in Fall, Spring, and Summer

Importance of tax consideratoins in business decisions. Framework for understanding how taxes affect business strategy and financing decisions in a wide variety of settings.

Typically offered in Spring only

Foundational knowledge in ERP systems: industry terminology, technical details, business process redesign and process mapping, and the ERP life cycle (planning, package selection, implementation, and maintenance). Hands-on with SAP ERP system (accounting, sales and distribution, purchasing and inventory management, warehousing, and production). Additional hands-on with SAP Cloud Analytics for data visualization and UiPath robotic process automation (RPA) software. Course required along with MBA526 in order to earn the SAP ¸£Àû±ÆÕ¾ Alliances Certificate.

Typically offered in Fall and Spring

Advanced SAP is structured around a configuration case made available through the SAP ¸£Àû±ÆÕ¾ Alliances. The course provides instruction on how to configure a blank/relatively empty SAP client into the following SAP modules: Financial Accounting (FI), Controlling (CO), and Materials Management (MM); Production Planning (PP) or Sales and Distribution (SD). After completing configurations and entering master data, students will test their work by executing SAP business processes . Upon completion of this one credit hour course (and MBA 515), students will receive the SAP ¸£Àû±ÆÕ¾ Alliances Certificate.

Prerequisite: ´¡°ä°äÌý541 or Corequisite: ´¡°ä°äÌý541

Typically offered in Fall and Spring

Integrated approach to managing the risks that can prevent an organization from achieving its objectives, both financial and non-financial. Core elements of an effective enterprise risk management process. Links to management strategy. Risk assessment methodologies.

Typically offered in Fall only

C-suite executives need to demonstrate "executive presence" which include leadership traits that center around strong communication skills, gravitas, broad business acumen, and overall appearance and authenticity. The objective of this course is to help position students for promotions into executive leadership positions by demonstrating an "executive presence" that signifies they are ready to engage with C-Suite executives and boards of directors. This graduate course is designed to develop and enhance students' executive-level presence in how they present themselves and interact with individuals serving at the C-Suite and board levels. This includes effective communication skills, focusing on both written and oral communication, effective presentation strategies (in-person and virtual), strategic mindset and dialogue, and overall executive poise. The focus of the course will be on C-suite executives and Board of Directors, emphasizing how leaders communicate the critical dimensions of risk management in relation to organizational strategies to both internal and external stakeholders.

Prerequisite: MBA 518

Typically offered in Spring only

Explores the history of reporting on ESG (environmental, social and governance) metrics, current state of reporting on ESG, sources for guidance/standards for reporting on ESG, structures needed to support ESG reporting and developing a business case for reporting ESG metrics.

Typically offered in Fall, Spring, and Summer

This course considers the use of analytics in decision-making in a variety of settings (e.g., business, public policy, personal). Students will discuss the importance of properly identifying causal relationships when using data to make well inform decisions and be able to identify potential threats to reliable causal inference that commonly arise.

R: Graduate standing and restricted to students in PCOM in graduate programs: MBA, MMA, and MRA.

Typically offered in Spring only

Survey of economic concepts applied to management decisions. Competition. Market power. The firm, production, and cost. Pricing practices. Output. Market success. Market failure. Restricted to MBA students.

Typically offered in Fall, Spring, and Summer

Financial decision making at profit-motivated businesses: decisions about what to produce and how and decisions about how to finance the assets needed for production. Cash as the basis of asset valuation. Capital budgeting decisions under certainty and uncertainty. Capital market theory. Cost of capital. Bond and stock valuation. Restricted to MBA students.

Prerequisite: ´¡°ä°äÌý501 Financial Accounting for Decision Makers

Typically offered in Fall, Spring, and Summer

Overview of financial management. Evaluation of projects and valuation of real assets using traditional discounted cash flow analysis and real options. Role of financial leverage; optimal capital structure. Conflicts between security holders and management; stockholder-bondholder conflicts; financial distress, bankruptcy and reorganization; corporate control and restructuring; corporate governance issues.

Prerequisite: ¹ó±õ±·Ìý520

Typically offered in Fall and Spring

This course examines models for capital budgeting, equity and bond valuation, capital structure, dividend policy, among other topics, using spreadsheet analyses. The course will take a very hands-on approach in building spreadsheet models. The course also includes sensitivity analysis, pro-forma analysis and using financial statements.

Prerequisite: ¹ó±õ±·Ìý520

Typically offered in Fall only

Advanced topics in investments with a focus on underlying theory and practical application using real world data. Stock valuation models, bond valuation, derivatives, portfolio performance evaluation, investment strategies, efficient market theory and other current issues in investment finance.

Prerequisite: ¹ó±õ±·Ìý520

Typically offered in Fall, Spring, and Summer

Advanced quantitative course on applied equity valuation. Students conduct stock valuation analysis which is then used to select stocks for the student-managed SunTrust MBA fund. Topics include the investment decision making process, empirical evidence on securities returns, forecasting financial statements, industry and macro-economic analysis, valuation models, portfolio performance evaluation and performance attribution. Students will also learn how to write computer programs using SAS software in order to generate statistical tests of investment strategies using "big financial data.

Prerequisite: ¹ó±õ±·Ìý520

Typically offered in Fall and Spring

Data security and privacy necessary for today¿s business environment. Common vulnerabilities, securing data, encryption, policies, privacy management, standards, and compliance.

Typically offered in Spring only

This course introduces students to the core concepts, tools, and practices needed to analyze real-world business data using SQL. The course emphasizes hands-on coding, data cleaning, multi-table integration, and scalable analytical workflows using authentic datasets. Students learn how relational databases are structured, how to write efficient and accurate queries, and how SQL supports decision-making in data-driven organizations. No prior programming experience is required.

Prerequisite: Graduate Standing

Typically offered in Fall, Spring, and Summer

Design and management of operations and supply chains. Analysis of strategies, processes, planning and control, and advanced techniques using a variety of managerial frameworks and quantitative tools. Restricted to MBA students.

Prerequisite: ±õ°Õ´¡°¿Ìý551

Typically offered in Fall, Spring, and Summer

Major themes and strategies of supply management relationships. The focus is on establishing a basis for collaborative relationships with suppliers through focused market intelligence research, relationship assessment and management, negotiation, collaborative contracting, and on-going management of relationships in global supply chains. Emphasis on the importance of collaboration through the application of practical tools and approaches that drive mutually beneficial outcomes. Core processes around initial exploration and assessment of supply chain relationships, establishing metrics/expectations for the relationship, crafting and managing contracts, and sustaining continuous performance improvement in sourcing, logistics and operations. Every student will participate in a team-based supply chain project with an organization and will learn the team-based, deadline-driven nature of supply chain initiatives in a real-company setting.

Co-requisite: ±õ°Õ´¡°¿Ìý540 Operations and Supply Chain Management

Typically offered in Fall and Spring

This course focuses on building a framework for understanding how operations decisions are made and how those decisions shape the firm's ability to effectively utilize its physical and human resources. It further explores how the physical and human resources help meet customer requirements through processes that convert diverse inputs into customer-valued outputs. Key topics include metrics for flow rate, flow time, and work in process, and the influence of resource decisions, uncertainty, buffering, batching, and control policies like "push" and "pull." Excel-based simulations and case studies are used to illustrate the principles and concepts listed above.

Prerequisite: ±õ°Õ´¡°¿Ìý540 or equivalent engineering course

Typically offered in Fall and Spring

Structured framework for modeling and analyzing business decisions in the presence of uncertainty and complex interactions among decision parameters. Topics include decision models, value of information and control, risk attitude, spreadsheet applications, and decision analysis cycle. Interactive case study.

Typically offered in Fall, Spring, and Summer

Strategic Operations Management, analyzes the various operations that are ongoing in a firm and how they relate to the organization's business strategy. This course teaches students how to evaluate and formulate an operations strategy and to analyze operational decisions which impact a firm's competitive position. The course builds upon the foundational concepts and models students have seen in previous operations courses to illustrate how operations fits within an organization and can be used as a competitive advantage.

R: Students taking this course need to have successfully completed ±õ°Õ´¡°¿Ìý540 : Principles of Operations and Supply Chain Management.

Typically offered in Spring only

In this course, students examine some of the difficult tradeoffs they may face as an operations manager when sustainability issues arise. The course places a strong emphasis on interactive, practice-based learning through case discussions, a simulation, breakout sessions, and industry speaker/s. Topics discussed include supply chain disruption, resource management, sustainable sourcing, compliance and standards, supply chain transparency, and business model innovation.

Typically offered in Spring only

Research project examining supply chain management issues at an organization, usually a member of the Supply Chain Resource Cooperative. Projects will typically focus on procurement, logistics, materials management, operations, or integrated supply chain issues.

Prerequisite: ±õ°Õ´¡°¿Ìý540

Typically offered in Spring only

Business cases and problems where data analysis is part of the decision-making process. Applications to finance, management, marketing, and operations. Proficiency in Excel methods commonly used in management. Completion of a project where students follow a business problem from formulation to solution using data analysis. Restricted to MBA students.

Prerequisite: BUS/³§°ÕÌý350

Typically offered in Fall, Spring, and Summer

Continuation of a series of business cases and problems where data analysis is part of the decision making process. Estimation of linear relationships among variables, with applications to finance, management, marketing, and operations. Proficiency with Excel methods commonly used for estimation. Completion of a project where students follow a business problem from formulation to solution using the methods covered the course. Restricted to MBA students.

Corequisite: ±õ°Õ´¡°¿Ìý550

Typically offered in Fall and Spring

This course is designed around the full analytics lifecycle which encompasses the business problem, the data, the analysis, and the decision. Students will learn to identify and clearly explain business problems that can be addressed with analytics. They will learn to determine which analytic methods are best suited to solve particular problems and clearly explain the results of an analytic model and how those results might impact the business bottom line. Analytical methods to be covered include data, visualization, a review of regression analysis; logistic regression; classification and regression trees (including boosting and bagging methodologies); and clustering (segmentation) methods. Students will also develop at least a beginning proficiency with several statistical software packages including Tableau, JMP, R, and SAS Enterprise Miner. Emphasis will be placed on analyzing real data and understanding how analytical thinking can be applied to solve big data problems.

Prerequisites: ±õ°Õ´¡°¿Ìý550 and ±õ°Õ´¡°¿Ìý551

Typically offered in Fall, Spring, and Summer

This course examines how to collect and process data to make it useful, how to validate, protect, and process data to make it available, and how to create a place to properly store data.

Typically offered in Fall, Spring, and Summer

This course will discuss artificial intelligence (AI) and its applications to help make data-driven decisions in business and management. Students will learn to understand the language of AI, discuss different applications of AI, and work with actual AI tools at a high level to develop new insights. Hands-on examples will be complemented by applications of AI drawn from different industries.

Typically offered in Fall and Spring

This course focuses on solving a real-world business problem that includes a heavy data analytic component. The business problem will vary according to the client but could include problems from finance, human resources, marketing, finance, supply chain, or other management areas.

Prerequisite: ±õ°Õ´¡°¿Ìý550 and ±õ°Õ´¡°¿Ìý551 and ±õ°Õ´¡°¿Ìý552

Typically offered in Fall and Spring

Presentation of material not normally available in regular courses offerings or offering of new courses on a trial basis.

Typically offered in Fall, Spring, and Summer

This course is designed to equip you with the professional and career management skills necessary to obtain MBA-level employment. Through the activities and assignments in this course, you will: identify your values and how those influence you and your personal brand, recognize your interpersonal skills and how those influence relationships, learn your strengths and talents to maximize efficiency in your career and education, and demonstrate effective MBA-level job searching skills, including networking, branding, interviewing, and negotiation.

Typically offered in Fall only

This course focuses upon key business skills of rigorously analyzing a business situation, using a fact-based approach, then communicating that analysis to multiple audiences. Through repeated practice and feedback, students will develop effective oral presentation techniques including voice control, body language, and audience engagement in order to create compelling messages and visuals that translate analytical findings into actionable recommendations for decision makers.

Typically offered in Spring only

This course provides students a foundation for thinking through business issues from an ethical perspective. Students will advance their skills for recognizing and reasoning through ethical dilemmas in management, with an aim toward developing essential ethical traits including integrity, empathy, courage, fairmindedness,autonomy. perseverance, humility, and confidence in reason. Students will apply a structured, reasoned process for resolving ethical dilemmas, and will engage in personal reflection to continue to develop their intellectual traits.

Restriction: MBA Students Only

Typically offered in Fall and Spring

Managers spend much of their careers attempting to get things done while lacking either the formal authority or resources to assure success. This course is designed for students to learn science-based approaches to successfully influence others, including 'managing up' the organization (i.e., managing your manager).

Typically offered in Fall and Spring

This course will provide an opportunity to gain experience in the evaluation of leadership and, in particular, the impact of "toxic" or "destructive" leadership on followers and overall organizational performance. With increasingly VUCA (i.e., volatile, uncertain, complex, and ambiguous) environments, a more diverse workforce, and globalization, organizations are highly dependent on leadership to meet today's workplace challenges.

Typically offered in Fall and Spring

Leadership skills are highly valued in today's business environment. This is a capstone course for the Business Leadership Certificate. In other classes in the leadership series, students have learned what a successful leader is, what a successful leader does, and how a successful leader deals with contingencies in an effective way. In this class participants review the Five Practices of Exemplary Leadership and select behaviors in their own leadership practice that need to be adjusted for stronger leadership performance. Students then plan and execute a personal leadership challenge to address these behaviors. Course content includes a leadership assessment, lectures and readings, required participation in group coaching, periodic individual reflections, development of videos for leadership challenge proposals and testimonials, and a final paper that reflects on the student's leadership journey and identifies plans for the future.

Prerequisite: ²Ñ±õ·¡Ìý530 or ²Ñ±õ·¡Ìý531 and ²Ñ±õ·¡Ìý532.

Typically offered in Fall and Spring

This course covers several key aspects of critical thinking and ethical decision making. It relies on lecture, readings, and case studies to develop students' understanding of different models that describe decision making grounded in critical thinking. Students will learn about the biases that may influence decision making and develop strategies to protect against these biases. Students will also study ethical traits and thought patterns in organizations in order to develop strategies of acting ethically, in addition to understanding the impact that inter-cultural processes may have on individual and organizational decision making.

Typically offered in Spring only

Organizations with leaders who treat their subordinates in a fair and supportive fashion can achieve a competitive advantage in today’s dynamic business environment, which tends to view employees as a cost rather than a resource. This course provides current and future leaders with a systematic framework for leading employees in uncertain and volatile environments. The course consists of three modules: (1) sensemaking, which involves understanding how employee perceptions, attitudes, and emotions and how they affect information processing and decision-making; (2) belongingness, which is about the important roles of social networks, teams and groups, and national and organizational culture in shaping employee attitudes and performance; and (3) navigating and leading, which explores the interplay of leadership, motivation, influence, and selection.

Restriction: Students may not receive credit in both ²Ñ±õ·¡Ìý530 and ²Ñ±õ·¡Ìý531/532

Typically offered in Fall and Spring

This two-credit course is designed for online MBA students and serves as the first part of the Leading People series. The Leading People series focuses at three levels of analysis: the individual, the group and the organization. In this series, students will gain exposure to topics and issues in the field of organizational behavior and human resource management. This part of the course series broadly covers key individual and group skills in the areas of organizational leadership, career development, and networking skills. This course also addresses values-based professional interactions, critical thinking, team-based decision-making, and communication skills. The course includes a residency component, requiring students to participate in team-based activities and assignments on campus over the course of three full days. Restricted to MBA students. Students may not receive credit in ²Ñ±õ·¡Ìý530 and ²Ñ±õ·¡Ìý531.

Restriction: Restricted to MBA students. Students may not receive credit in ²Ñ±õ·¡Ìý530 and ²Ñ±õ·¡Ìý531.

Typically offered in Fall and Spring

This two-credit course is designed for part-time and online MBA students and serves as the second part of the Leading People series. The Leading People series focuses at three levels of analysis: the individual, the group and the organization. Content covered in this course focuses on the organizational level, with three key topics: (1) managing workplace dynamics, (2) creating and sustaining an effective organizational culture, and (3) leading organizational change. Restricted to MBA students. Students may not receive credit in ²Ñ±õ·¡Ìý530 and ²Ñ±õ·¡Ìý532.

Restriction: Restricted to MBA students. Students may not receive credit in ²Ñ±õ·¡Ìý530 and ²Ñ±õ·¡Ìý532. Prerequisite: ²Ñ±õ·¡Ìý531.

Typically offered in Spring and Summer

Course emphasizes ensuring that the organization benefits from inevitable conflicts that occur. It provides skills in diagnosis, negotiation, and building trust and cooperative working relationships in organizations.

Typically offered in Fall only

The course will cover the core concepts behind successfully acquiring, deploying and motivating talent to achieve organization competitiveness. Students will think strategically about company human assets, learn basic HRM concepts and then create practical solutions to typical HCM problems. At the end of this course, students will demonstrate a basic understanding of the topics of equal opportunity employment, diversity, recruiting and selection, performance evaluation, performance goal setting, performance coaching and feedback, competitive compensation and benefits, fair discipline and termination processes and strategic talent management and succession programs.

Typically offered in Fall only

This three-credit course is about leading teams in today's dynamic environments, a critical aspect of every management position. The course will focus on three levels of analysis: the individual, the group, and the organization.

Restriction: MBA Students Only

Typically offered in Fall, Spring, and Summer

Leading effectively in a technology firm requires quickly adapting to a rapidly changing environment. Whether you are currently in a leadership role or aspire to one, this class will provide the opportunity for you to explore relevant work environment issues. We will explore a wide range of current leadership trends and issues in technology firms, including motivating change with social networks, employee engagement (psychological contracts and perceived organizational support), burnout and work-family balance, generational differences, myths about personality tests, diversity, and the Great Resignation.

Typically offered in Fall and Spring

Sustainable Business Strategy provides purpose-driven business leaders with the foundational knowledge and analytical frameworks required to integrate sustainability into core corporate strategy. Students will explore and analyze the business models, market dynamics, and leadership approaches that drive social, environmental, and financial value creation, examining how these strategies serve as catalysts for innovation and industry transformation across functional areas, including people management, marketing, supply chain management, and finance. The course structure will integrate a combination of tools including readings, videos, guest speakers, reflection assignments, discussion forums and a capstone project to design an innovative sustainable business strategy.

Typically offered in Fall only

This course is designed for aspiring entrepreneurs and innovators eager to explore the complex landscape of starting and growing a new venture outside and inside an existing organization. The curriculum is structured to take students through a thorough journey, beginning with personal development and team building, continuing through critical elements of venture creation such as market analysis and strategic planning, and culminating in the practical application of these concepts through presentations and the development of a final new venture report. Students will explore their personal entrepreneurial strengths and weaknesses, focusing on elements driving change within themselves and in the context of other stakeholders. They will then acquire technical and market analysis knowledge, gain insights into product and market-led innovation, and engage in exercises to clarify market needs, problems, value propositions, and customer pain points.

Prerequisite: Graduate standing

Typically offered in Fall, Spring, and Summer

Application of the process-based model for new business startups to multiple clients. Emphasis is placed on data gathering, data analysis and data interpretation in the context of evaluating opportunities for new business. Students work in teams on a variety of projects with technology commercialization clients such as Wolfpack Investment Network and Office of Technology Commercialization and New Ventures.

Typically offered in Fall and Spring

Innovation and Creativity in all aspects of business activities are keys to maintaining a sustained competitive advantage. In this course, you will be exposed to perspectives from economics, organizational theory, general management, and strategy to understand the fundamental nature of innovation and creativity and how the two processes can be best unleashed in an organizational setting.

Prerequisite: Graduate standing

Typically offered in Fall and Spring

This course is designed to provide MBA students with foundational knowledge and insights on family business management.

Restriction: MBA Students Only

Typically offered in Fall only

First course in a two-course entrepreneurship sequence focusing on opportunities for technology commercialization. Evaluation of commercialization of technologies in the context of new business startups. Emphasis is placed on creating value through technology portfolio evaluation and fundamentals of technology-based new business startups. This includes development of value propositions and strong technology-product-market linkages. The process based approach is appropriate for new business startup as well as entrepreneurship in existing organizations through spinoffs, licensing, or new product development.

Typically offered in Fall and Spring

Continuation of evaluation of technologies for commercialization through new business startups. Emphasis is placed on creating value through strong technology-products-markets linkages using the TEC algorithm. Topics include industry and market testing of assumptions, legal forms of new business startups, funding sources and creating a quality, integrative new business startup plan.

Prerequisite: MIE/²Ñ³§·¡Ìý576

Typically offered in Fall and Spring

Immersion in the activities of opportunity exploitation. Students work in groups to plan and execute the launch of a new value creating entity. Strategy formulation and strategy implementation for a new business startup. Includes all aspects of value creation for success as a new venture.

Restriction: Instructor approval required

Typically offered in Fall and Spring

Inspired by the university teaching hospital model, the NC State Entrepreneurship Clinic is a place where students, faculty, entrepreneurs, and service providers go to teach, learn and build the next generation of businesses in Raleigh. Each person in this class will take on the role of "Clinic Lead" managing groups of undergraduate students working with clients of the NC State Entrepreneurship Clinic during the semester developing ideas, evaluating options, and providing insights to emerging ventures.

Typically offered in Fall and Spring

Process-based approach to creating high value in existing organizations by understanding strategy formulation and implementation. The approach also will reapplied to entrepreneurs in new venture startups as well as organizations managing innovation and technology changes. Emphasis is placed on learning by applying these processes to existing organizations through strategic management and to new business startups through entrepreneurship. Restricted to MBA students.

Typically offered in Fall, Spring, and Summer

Driving Strategic Change gives you a practical toolkit to lead strategic change from middle and senior management roles. You'll master change management strategies and discover how power works in organizations to drive results. This course helps you apply rigorous frameworks and reliable tools to execute your next strategic initiative with confidence and real results.

Restriction: MBA Students Only

Typically offered in Fall, Spring, and Summer

Business processes and strategies across the global BioSciences value chain, including the R&D realities, product life cycles, key elements of product discovery and development, intellectual property, regulatory trials, government approval, production, sourcing, logistics, sales, marketing and customer service. The complete value chain of a new biotechnology-based product.

Typically offered in Spring only

Exploration of unique environment in which biotechnology research is conducted and resultant drugs and products are sold. Legal restraints affecting pharmaceutical marketing and reimbursement options; regulatory issues; pre-clinical research. Laws limiting or affecting pharmaceutical and biomedical marketing Ethical issues in the research and marketing processes.

Typically offered in Fall only

This class provides the opportunity to learn about business consulting and be part of a consulting team, helping real clients with real business challenges and market opportunities. Students will help their client organization by understanding a problem, conducting analyses, and suggesting relevant, actionable steps that clients can take to become more competitive or achieve important goals. Projects will deal with creative, complex, risky, and ambiguous issues involved in developing new products/services, serving new markets, achieving quality standards, or creating new business models in an enterprise setting.

Restriction: MBA Students Only

Typically offered in Fall, Spring, and Summer

Presentation of material not normally available in regular courses offerings or offering of new courses on a trial basis.

Typically offered in Fall, Spring, and Summer

Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Restricted to MBA students.

Typically offered in Fall and Summer

Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.

Typically offered in Fall and Spring

This course examines the intersection of marketing and corporate social responsibility from the consumer's perspective. Students explore foundational concepts in marketing and corporate social responsibility, evaluate the effectiveness of corporate responsibility initiatives, and learn how organizations can design and communicate socially responsible efforts that resonate with consumers.

Typically offered in Fall only

This course is designed to provide students with both a conceptual and practical understanding of interpersonal negotiations. Class sessions are highly interactive and require each student's active engagement to learn the multiple facets of negotiation. Course content includes the fundamentals of negotiation, distributive negotiation, integrative negotiation, multi-party negotiation, cognitive tactics, and emotional tactics. Students will participate in both individual and multi-party negotiations, with negotiation complexity increasing as the course progresses. This course is designed in an executive education format. All materials are in English, and enrolled students must be proficient in both written and spoken English.

Typically offered in Spring only

This course covers the basics of digital marketing from an analytics perspective. Each channel of digital marketing, such as search engine optimization, social, mobile, web, email, and video, are examined and their relationship to overall firm marketing strategy is explored.

Typically offered in Fall and Spring

In this course, students will explore how emerging technologies are transforming industries, learn frameworks for crafting successful digital strategies, and examine the pivotal role of leadership in driving and sustaining organizational change, as digital leaders play a crucial role in steering these often complex and disruptive efforts, building organizational confidence and guiding teams through uncertain transitions.

Typically offered in Summer only

Marketing research is the foundation of evidence-based business decisions. This course introduces the principles and practices that transform managerial questions into reliable insights through the entire research process in companies. Students will build the skills to critically assess data, uncover insights, and deliver recommendations that drive meaningful impact across diverse managerial contexts.

Typically offered in Fall only

Analytical techniques to convert a wealth of data on customers and markets into insights to guide business decisions. Taking a hands-on and systematic approach on the steps involved in harnessing knowledge from data, the course covers the various data techniques and steps involved in data- and model-driven management decisions. Techniques include market response models, conjoint analysis, discrete choice models.

Typically offered in Fall and Spring

This course covers various machine learning techniques and applications of Artificial Intelligence that help harness business and marketing insights from datasets. This is an applied and quantitative course that involves extensive analysis of data.

Typically offered in Fall only

Pricing is where strategy becomes profit. This course equips you to capture value, anticipate customer and competitor moves, and design pricing that drives growth. Through cases, simulations, and hands-on analytics, students will master the tools executives use to make high-stakes decisions and turn pricing into a lasting competitive advantage.

Typically offered in Spring only

This course focuses on the marketing and customer aspect of business analytics by teaching the steps involved in analyzing customer level data and applying customer analytics to generate data insights used to strengthen customer-firm relationships. The broad goal is to learn how to use and convert customer data into information and apply the tools in customer relationship management such as customer lifetime value, RFM analysis and market basket analysis.

Typically offered in Spring only

This course builds upon previous data analytics courses and involves applied learning to find solutions to marketing problems using data-analytics skills, tools, and methodologies. Teams of students will be paired with a business leader and a faculty advisor to work together to identify key marketing related issues, work on data collection and analyses needed to address the issues, and apply the required analytics tools and methodologies to conduct the analyses. Each practicum will culminate with the student team presenting their findings and recommendations to the management of the business.

Prerequisite: ±õ°Õ´¡°¿Ìý550 and ±õ°Õ´¡°¿Ìý551 and ±õ°Õ´¡°¿Ìý552

Typically offered in Fall and Spring

Marketing planning and product management. New product concept evaluation and selection. Managing products over the life cycle. Developing and implementing a brand strategy. Repositioning and revitalizing brands. Brand extension. Managing global brands.

Typically offered in Fall and Spring

Successful innovation involves creating more valuable experiences for users and customers. The course covers key concepts and methodologies for experience-based innovation, drawing on design and creativity frameworks to fully understand customer experiences. Course activities include exercises and a project to practice innovation and "design-thinking" tools and techniques in a business context. Relevant strategic perspectives for designing innovative products and services are addressed through case studies and other managerial readings with practical business application. The importance of a multi-disciplinary approach to experience innovation is emphasized, such that the course is suitable for students in all disciplines with an interest in innovation.

Typically offered in Spring only

Total product realization process, including customer needs analysis, product design and engineering, manufacturability assessment and marketing plan development. Definition of relevant market, design and engineering principles, financial considerations and manufacturing aspects of product development process. Application and integration of business, design and engineering methodologies, concepts and tools on actual product design and development project.

Typically offered in Fall only

Presentation of material not normally available in regular courses offerings or offering of new courses on a trial basis.

Typically offered in Fall, Spring, and Summer