Business Administration (BS): Marketing Concentration
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Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products and services to create exchanges that satisfy both individuals and organizations. Marketing professionals are interested in the buying behavior of consumers and organizations, and its relationship to the selling process. The marketing field includes new product development and innovation, pricing, market and competitor analysis, customer segmentation, marketing research, business development, advertising and public relations, retailing and sales, and marketing strategy.
Curriculum Overview
The marketing concentration provides students with the skills necessary to lead in environments where products, markets, and technology are rapidly changing. Sustainable competitive advantage comes from three key activities: value identification, value creation and value delivery.
The marketing concentration is designed to prepare students in the following areas:
- Identification of customers and opportunities
- Design of solutions and delivery of value
- Development of goods and taking them to market
- Communication with customers to ensure satisfaction and loyalty
Core courses deliver fundamental foundation skills, knowledge, and experience while the elective courses allow students to focus their learning in areas that are most pertinent to their career interests.
Contact
Business Management
Poole College of Management
2300 Nelson Hall
Raleigh, NC 27695
919.515.5565
Jonathan Bohlmann
Interim Department Head
Plan Requirements
Overall GPA听for all courses听attempted at NC State must be 2.0 or higher; and
Overall GPA听for all BUS, MIE, and M courses听attempted at NC State must be 2.0 or higher.
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Humanities and Social Sciences | |||
| Acad Writing Research 1 | 4 | ||
| Select one of the following: | 3 | ||
| Public Speaking | |||
| Interpersonal Communication | |||
| Argumentation and Advocacy | |||
| 笔厂驰听200 | Introduction to Psychology | 3 | |
| Select one of the following: 1 | 3 | ||
| Introduction to Agricultural & Resource Economics | |||
| Introduction to Agricultural & Resource Economics | |||
| Principles of Microeconomics | |||
| 贰颁听202 | Principles of Macroeconomics | 3 | |
| Select one of the following: | 3 | ||
| Communication for Engineering and Technology | |||
| Communication for Business and Management | |||
| Communication for Science and Research | |||
| GEP Humanities | 6 | ||
Students must also take one course from the Poole College of Management Ethics list (no credit hour requirement); If a student takes a PHI course to satisfy the Ethics requirement, it may double-count as the second humanities course provided the first course was not also a PHI course. | |||
| GEP Additional Breadth (Humanities/Social Sciences/Visual and Performing Arts) | 3 | ||
| Select one of the following: (verify requirement) | |||
| Managing Ethics in Organizations | |||
| Issues in Business Ethics | |||
| Contemporary Moral Issues | |||
| Ethical Problems in the Law | |||
| Ethics | |||
| Foreign Language Proficiency (verify requirement) | |||
| Mathematical and Natural Sciences | |||
| GEP Natural Sciences | 7 | ||
| Select one of the following: 1 | 3 | ||
| Elements of Calculus | |||
| Calculus for Life and Management Sciences A | |||
| Calculus I | |||
| 惭础听114 | Introduction to Finite Mathematics with Applications | 3 | |
| 辞谤听惭础听242 | Calculus III | ||
| Select one of the following: 1 | 3 | ||
| Economics and Business Statistics | |||
| Economics and Business Statistics | |||
| Introduction to Statistics II | |||
| Probability and Statistics for Engineers | |||
| Introduction to Statistical Inference and Regression | |||
| 叠鲍厂听351 | Predictive Analytics for Business | 3 | |
| 厂罢听307 | Introduction to Statistical Programming- SAS | 1 | |
| 辞谤听厂罢听308 | Introduction to Statistical Programming - R | ||
| Interdisciplinary Perspectives | |||
| GEP Interdisciplinary Perspectives | 2 | ||
| Physical Education | |||
| GEP Health and Exercise Studies | 2 | ||
| Corequisites | |||
| GEP U.S. Diversity (verify requirement) | |||
| GEP Global Knowledge (verify requirement) | |||
| Major Requirements | |||
| 惭听100 | Personal and Professional Identity Development | 1 | |
| 惭滨贰听201 | Introduction to Business Processes | 3 | |
| 础颁颁听210 | Concepts of Financial Reporting 1 | 3 | |
| 础颁颁听220 | Introduction to Managerial Accounting 1 | 3 | |
| 惭滨贰听310 | Introduction to Entrepreneurship | 3 | |
| 叠鲍厂听320 | Financial Management | 3 | |
| 惭滨贰听330 | Human Resource Management | 3 | |
| 叠鲍厂听340 | Information Systems Management | 3 | |
| 叠鲍厂听360 | Marketing Methods | 3 | |
| 叠鲍厂听370 | Operations and Supply Chain Management | 3 | |
| 惭滨贰听305 | Legal and Regulatory Environment | 3 | |
| 惭滨贰听480 | Business Policy and Strategy | 3 | |
| Concentration | |||
| 叠鲍厂听462 | Marketing Research | 3 | |
| Concentration Electives | 9 | ||
| Free Electives | |||
| Free Electives (12 Hr S/U Lmt) 2,3 | 22 | ||
| Total Hours | 120 | ||
| 1 | C- or better |
| 2 | Students should consult their academic advisors to determine which courses fill this requirement. |
| 3 | Some courses will not count as free electives, such as FL 101, or 105 (in the language in which proficiency requirement is met), or MA 101, 103, 105. (12 hours of free electives may be taken for credit only.) |
Acad Writing Research
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Acad Writing Research | |||
| 贰狈骋听101 | Academic Writing and Research | 4 | |
| 贵尝贰听101 | Academic Writing and Research | 4 | |
| Transfer Sequence | |||
| 贰狈骋听202 | Disciplinary Perspectives in Writing | 3 | |
| 贰狈骋听1骋贰笔 | 100 Level English Composition | 3 | |
Concentration Electives
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| 叠鲍厂听460 | Consumer Behavior | 3 | |
| 叠鲍厂听461 | Channel and Retail Marketing | 3 | |
| 叠鲍厂听463 | Sales and Marketing Practicum | 3 | |
| 叠鲍厂听464 | International Marketing | 3 | |
| 叠鲍厂听465 | Traditional and Digital Brand Promotion | 3 | |
| 叠鲍厂听466 | Personal Selling | 3 | |
| 叠鲍厂听467 | Product and Brand Management | 3 | |
| 叠鲍厂听468 | Marketing Strategy | 3 | |
| 叠鲍厂听469 | Digital Marketing Practicum | 3 |
Semester Sequence
This is a sample.
| First Year | ||
|---|---|---|
| Fall Semester | Hours | |
| 惭听100 | Personal and Professional Identity Development | 1 |
| 贰狈骋听101 | Academic Writing and Research (or GEP Natural Sciences with Lab) 1 | 4 |
| Select one of the following: 1 | 3 | |
| Elements of Calculus | 听 | |
| Calculus for Life and Management Sciences A | 听 | |
| Calculus I | 听 | |
| 惭滨贰听201 | Introduction to Business Processes | 3 |
| Free Elective | 3 | |
| GEP Health and Exercise Studies | 1 | |
| 听 | Hours | 15 |
| Spring Semester | ||
| 惭础听114 or 惭础听242 | Introduction to Finite Mathematics with Applications or Calculus III | 3 |
| GEP Humanities | 3 | |
| 贰狈骋听101 | Academic Writing and Research (or GEP Natural Sciences with Lab) 1 | 4 |
| 贰颁听201 or 础搁贰听201 | Principles of Microeconomics 1 or Introduction to Agricultural & Resource Economics | 3 |
| 础颁颁听210 | Concepts of Financial Reporting 1 | 3 |
| 听 | Hours | 16 |
| Second Year | ||
| Fall Semester | ||
| 础颁颁听220 | Introduction to Managerial Accounting 1 | 3 |
| 颁翱惭听110 | Public Speaking or Interpersonal Communication or Argumentation and Advocacy | 3 |
| BUS/ST 350 | Economics and Business Statistics 1 | 3 |
| GEP Natural Sciences | 3 | |
| 贰颁听202 | Principles of Macroeconomics | 3 |
| GEP Health and Exercise Studies | 1 | |
| 听 | Hours | 16 |
| Spring Semester | ||
| Select three of the following: | 9 | |
| Financial Management | 听 | |
| Information Systems Management | 听 | |
| Marketing Methods | 听 | |
| Operations and Supply Chain Management | 听 | |
| Legal and Regulatory Environment | 听 | |
| Introduction to Entrepreneurship | 听 | |
| Human Resource Management | 听 | |
| 笔厂驰听200 | Introduction to Psychology | 3 |
| GEP Additional Breadth (Humanities/Social Sciences/Visual and Performing Arts) | 3 | |
| 厂罢听307 | Introduction to Statistical Programming- SAS | 1 |
| 听 | Hours | 16 |
| Third Year | ||
| Fall Semester | ||
| Select two of the following: | 6 | |
| Financial Management | 听 | |
| Information Systems Management | 听 | |
| Marketing Methods | 听 | |
| Operations and Supply Chain Management | 听 | |
| Legal and Regulatory Environment | 听 | |
| Introduction to Entrepreneurship | 听 | |
| Human Resource Management | 听 | |
| 贰狈骋听331 | Communication for Engineering and Technology or Communication for Business and Management or Communication for Science and Research | 3 |
| Free Electives | 6 | |
| 听 | Hours | 15 |
| Spring Semester | ||
| Select two of the following: | 6 | |
| Financial Management | 听 | |
| Information Systems Management | 听 | |
| Marketing Methods | 听 | |
| Operations and Supply Chain Management | 听 | |
| Legal and Regulatory Environment | 听 | |
| Introduction to Entrepreneurship | 听 | |
| Human Resource Management | 听 | |
| Concentration course | 3 | |
| Free Electives | 6 | |
| 听 | Hours | 15 |
| Fourth Year | ||
| Fall Semester | ||
| Select two Concentration courses | 6 | |
| GEP Interdisciplinary Perspectives | 2 | |
| GEP Humanities | 3 | |
| Free Elective | 4 | |
| 听 | Hours | 15 |
| Spring Semester | ||
| 惭滨贰听480 | Business Policy and Strategy | 3 |
| Concentration course | 3 | |
| Free Electives | 6 | |
| 听 | Hours | 12 |
| 听 | Total Hours | 120 |
| 1 | Must be completed with 鈥淐-鈥� or better. |
GPA Graduation Requirements
- Overall GPA for all courses attempted at NC State must be 2.0 or higher; and
- Overall GPA for all BUS, MIE, and M courses attempted at NC State must be 2.0 or higher.
Career Opportunities
Graduates in business administration are prepared for a variety of careers in business or industry including new product development, marketing, manufacturing, human resources, IT management, business analysis, banking and finance,听consulting, and business development. They have the knowledge and tools to launch new business ideas and succeed in management positions.