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BUS 351 Introduction to Business Analytics
This course is an exploration of business analytics, designed to follow BUS/厂罢听350. It emphasizes practical application of statistical methods and the use of software tools to inform and drive strategic business decisions. Students will delve into a comprehensive curriculum that includes data management, visualization techniques, regression analysis, forecasting, supervised learning, and clustering analysis, with a special focus on machine learning and artificial intelligence applications in the business context. Through hands-on projects and case studies, participants will learn to leverage analytics for impactful outcomes, preparing them for complex challenges in a dynamic business environment.
Prerequisites: 叠鲍厂听340 and (BUS/厂罢听350, or 厂罢听312, or 厂罢听370, or 厂罢听372); Corequisite: 厂罢听307 or 厂罢听308
Typically offered in Fall and Spring