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BUS 360 Marketing Methods
叠鲍厂听360听听Marketing Methods听听(3 credit hours)听听
Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.
Prerequisite: 惭滨贰听201, Sophomore standing
Typically offered in Fall, Spring, and Summer