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BUS 460 Consumer Behavior
叠鲍厂听460听听Consumer Behavior听听(3 credit hours)听听
The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications. Restricted to majors within the College of Management.
Prerequisite: 叠鲍厂听360
Typically offered in Spring only