¸£Àû±ÆÕ¾

¸£Àû±ÆÕ¾ Catalog 2026-2027

Search Results

BUS 462 Marketing Research

µþ±«³§Ìý462ÌýÌýMarketing ResearchÌýÌý(3 credit hours)ÌýÌý

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

Prerequisite: MKT 310 and (BUS/³§°ÕÌý350, or ³§°ÕÌý312, or ³§°ÕÌý370, or ³§°ÕÌý372)

Typically offered in Fall, Spring, and Summer