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BUS 462 Marketing Research
µþ±«³§Ìý462ÌýÌýMarketing ResearchÌýÌý(3 credit hours)ÌýÌý
The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.
Prerequisite: µþ±«³§Ìý360 and (BUS/³§°ÕÌý350, or ³§°ÕÌý312, or ³§°ÕÌý370, or ³§°ÕÌý372)
Typically offered in Fall, Spring, and Summer