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This course is a team-based project course where students work on a sales/marketing problem for a business enterprise. Students, company team leads (clients), and the NCSU faculty advisor will work together to document the project scope early in the semester. Ultimately, the student team will be responsible for project management. Components of this typically include a project scope, project work plan, key deliverables and milestones. The projects usually consist of building a framework for analyzing the project data, development of reasonable recommendations for action in both the long and short term, and various reports and presentations to project stakeholders: company participants and management, and the NCSU faculty advisor.

P: µþ±«³§Ìý360 and one other Marketing Concentration Course (µþ±«³§Ìý460, 461, 462, 465, 466, 467, 468, or 469)

Typically offered in Fall only