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BUS 465 Traditional and Digital Brand Promotion
叠鲍厂听465听听Traditional and Digital Brand Promotion听听(3 credit hours)听听
This course focuses on advertising and integrated brand promotions, spanning both traditional and digital media. Emphasis is on the brand. Includes development of marketing communications strategy and campaign materials, from consumer insight generation to creative execution.
Prerequisite: 叠鲍厂听360
Typically offered in Fall and Spring