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BUS 467 Product and Brand Management
叠鲍厂听467听听Product and Brand Management听听(3 credit hours)听听
Provides an in-depth understanding of marketing planning and implementation involved in product and brand management. The course places emphasis on developing specific marketing strategies to support the creation and launch of new products and to successfully manage existing products and brands.
Prerequisite: MKT 310
Typically offered in Fall and Spring