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BUS 468 Marketing Strategy

µþ±«³§Ìý468ÌýÌýMarketing StrategyÌýÌý(3 credit hours)ÌýÌý

This course is designed to build on the core marketing principles you learned in your introductory marketing course and to enhance your understanding of their strategic implications.

Prerequisite: MKT 310

Typically offered in Spring only