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BUS 468 Marketing Strategy
µþ±«³§Ìý468ÌýÌýMarketing StrategyÌýÌý(3 credit hours)ÌýÌý
This course is designed to build on the core marketing principles you learned in your introductory marketing course and to enhance your understanding of their strategic implications.
Prerequisite: µþ±«³§Ìý360
Typically offered in Spring only