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This course covers new high-tech product development and launch from the perspective of the technical manager responsible for developing and launching new products and new lines of business within the high tech firm. Topics cover the entire spectrum of the new products development and launch process starting from concept generation and ideation and concept evaluation all the way through market testing and product launch. Each phase of the new products management process will be covered and illustrated by case studies. Students will generate a new product development and launch plan as a course project..3 credit hours.

Requirement: Graduate standing in Engineering

Typically offered in Spring and Summer