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FTM 282 Marketing and Brand Management Fundamentals in Textiles and Apparel
贵罢惭听282听听Marketing and Brand Management Fundamentals in Textiles and Apparel听听(3 credit hours)听听
An introduction to the essential elements of brand management and marketing with specific reference to the marketing of textile and apparel goods with the integrated textile complex (from fiber to retail). The course covers both the principles and practice of marketing, in general, and provides an introduction of major concepts of brand management and marketing with a focus on branding activities used in by major textile and apparel firms within the integrated textile supply chain.
Prerequisite: 贵罢惭听217
Typically offered in Fall and Spring