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This course builds on the introduction of the basic concepts introduced in ¹ó°Õ²ÑÌý282 by providing an in-depth examination of the major theories and concepts associated with brand management and brand marketing. Included is the identification and analysis of major strategic tools used for brand management and marketing activities by firms across the integrated textile complex. Students will be assigned practical application projects that require utilization of academic knowledge with industry application.

Prerequisite: ¹ó°Õ²ÑÌý282 and (·¡°äÌý201 or ´¡¸é·¡Ìý201)

Typically offered in Fall and Spring