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FTM 387 Textile Brand Communications & Promotions
贵罢惭听387听听Textile Brand Communications & Promotions听听(3 credit hours)听听
Examines the utilization of textile brand marketing communication and promotion tools to build, maintain or expand a brand's value in the textile complex marketplace. Includes examination of principles and theories for Integrated Brand Marketing (IBMC) and how these strategies and tactics are used within the textile complex advance brand positioning. Knowledge of IBMC will be demonstrated via case studies, examination and textile industry-related application projects. FTM Majors Only
Prerequisite: 贵罢惭听385
Typically offered in Fall and Spring