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FTM 460 Textile Market Research
贵罢惭听460听听Textile Market Research听听(3 credit hours)听听
Data from textile and apparel industry firms are utilized to explore the role of marketing research in managerial decision-making within the textile and apparel industry, and allow students to develop basic skills in the market research process (problem identification to final reporting). Topics included are problem formulation, research design, data collection (instruments and sampling), and data analysis techniques (qualitative and quantitative).
Typically offered in Fall and Spring