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MBA 565 Marketing Analytics
惭叠础听565听听Marketing Analytics听听(3 credit hours)听听
Analytical techniques to convert a wealth of data on customers and markets into insights to guide business decisions. Taking a hands-on and systematic approach on the steps involved in harnessing knowledge from data, the course covers the various data techniques and steps involved in data- and model-driven management decisions. Techniques include market response models, conjoint analysis, discrete choice models.
Prerequisite: 惭叠础听507
Typically offered in Fall and Spring