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MKT 551 Research Methods In Marketing
惭碍罢听551听听Research Methods In Marketing听听(3 credit hours)听听
Marketing research is the foundation of evidence-based business decisions. This course introduces the principles and practices that transform managerial questions into reliable insights through the entire research process in companies. Students will build the skills to critically assess data, uncover insights, and deliver recommendations that drive meaningful impact across diverse managerial contexts.
Typically offered in Fall only