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MKT 553 Machine Learning and AI in Marketing

²Ñ°­°ÕÌý553ÌýÌýMachine Learning and AI in MarketingÌýÌý(3 credit hours)ÌýÌý

This course covers various machine learning techniques and applications of Artificial Intelligence that help harness business and marketing insights from datasets. This is an applied and quantitative course that involves extensive analysis of data.

Typically offered in Fall only