¸£Àû±ÆÕ¾

This course focuses on the marketing and customer aspect of business analytics by teaching the steps involved in analyzing customer level data and applying customer analytics to generate data insights used to strengthen customer-firm relationships. The broad goal is to learn how to use and convert customer data into information and apply the tools in customer relationship management such as customer lifetime value, RFM analysis and market basket analysis.

Typically offered in Spring only