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MKT 569 Product Design and Development

²Ñ°­°ÕÌý569ÌýÌýProduct Design and DevelopmentÌýÌý(4 credit hours)ÌýÌý

Total product realization process, including customer needs analysis, product design and engineering, manufacturability assessment and marketing plan development. Definition of relevant market, design and engineering principles, financial considerations and manufacturing aspects of product development process. Application and integration of business, design and engineering methodologies, concepts and tools on actual product design and development project.

Typically offered in Fall only