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PRT 476 Sport Marketing
笔搁罢听476听听Sport Marketing听听(3 credit hours)听听
Fundamental marketing principles and concepts related to the sport industry. Overview of marketing mix, marketing strategies and the bases of segmentation, sponsorship, licensing, fundraising and merchandising. Special emphasis on the marketing of sport and its strong relationship to research. Credit will not be given for both 笔搁罢听476 and PRT 407.
Prerequisite: Sport Management or PRT majors and 笔搁罢听266
Typically offered in Fall and Spring