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PS 471 Public Opinion Research Methodology

±Ê³§Ìý471ÌýÌýPublic Opinion Research MethodologyÌýÌý(3 credit hours)ÌýÌý

Survey research methodology in public opinion polling, campaign management, media and market research, needs assessment and program evaluation. Topics include questionnaire design, survey sampling, computer applications, and data analysis. Individualized/Independent Study and Research courses require a Course Agreement for Students Enrolled in Non-Standard Courses be completed by the student and faculty member prior to registration by the department.

Typically offered in Fall and Spring