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SMT 346 Sustainable Materials Business Marketing
厂惭罢听346听听Sustainable Materials Business Marketing听听(3 credit hours)听听
This course will examine the business and marketing approaches in the forest products industry from a theoretical as well as an applied perspective. Students will learn the importance of business processes and how products, price, distribution, and promotion plays a role in the purchase behavior of consumers. Students will analyze situations and cases to solve real and hypothetical business problems in the forest products industry.
Typically offered in Spring only