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TTM 580 Consumer Perspectives in Fashion
罢罢惭听580听听Consumer Perspectives in Fashion听听(3 credit hours)听听
Introduction of concepts and theories related to consumer behavior. Analysis of apparel and textile consumers and their decision making processes as well as internal and external influencing factors. Application of consumer behavior models to investigate consumer behaviors pertaining to textile and apparel products through individualized research projects.
Typically offered in Fall only