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TTM 582 Global Textile Brand Management and Marketing
罢罢惭听582听听Global Textile Brand Management and Marketing听听(3 credit hours)听听
The course provides an understanding of the global textile brand management and marketing environments, global markets, and marketing programs and organizations. Specific topics include a) the economic, social, political/legal, and cultural environments; b) global textile market opportunities and challenges; c) global textile and apparel marketing strategies, and d) creation and management of global textile and apparel marketing programs. Credit will not be allowed for both TAM 482 and TAM 582. Graduate standing.
Typically offered in Fall only