Fashion and Textile Management (BS): Brand Management and Marketing Concentration
Think of a traditional business and marketing degree with an additional layer of fashion industry expertise and connections, and you have an idea of our (BMM) program. BMM is one of two concentrations students majoring in Fashion and Textile Management can choose to focus on during their time at the Wilson College of Textiles.听
In this concentration, you鈥檒l gain applied knowledge of everything needed to work on the business side of fashion, from marketing and consumer trends, to buying and merchandising.
Contact
For answers to questions about the admissions process, please contact:
Heather M. Lyerly
Senior Director of Academic Services
Wilson College of Textiles
919.515.1177
hemurphy@ncsu.edu
Meggie Metcalf
Associate Director of Academic Services
Wilson College of Textiles
919.515.0596
meggie_metcalf@ncsu.edu
Plan Requirements
| Code | Title | Hours |
|---|---|---|
| Orientation | ||
| 罢听101 | Strategies for Success in the Wilson College of Textiles | 1 |
| Mathematics and Sciences | ||
| 惭础听131 | Calculus for Life and Management Sciences A | 3 |
| 辞谤听惭础听141 | Calculus I | |
| 惭础听231 | Calculus for Life and Management Sciences B | 3 |
| 辞谤听惭础听114 | Introduction to Finite Mathematics with Applications | |
| 辞谤听惭础听241 | Calculus II | |
| 颁贬听101 | Chemistry - A Molecular Science | 3 |
| 颁贬听102 | General Chemistry Laboratory | 1 |
| 笔驰听211 | College Physics I | 4 |
| 辞谤听笔驰听205 &补尘辫;听笔驰听206 | Physics for Engineers and Scientists I and Physics for Engineers and Scientists I Laboratory | |
| Major Requirements | ||
| 础颁颁听210 | Concepts of Financial Reporting | 3 |
| 叠鲍厂听320 | Financial Management | 3 |
| 贵罢惭听217 | The Textile Industry | 3 |
| 贵罢惭听220 | Principles of Retailing and Supply Chain Management in Textiles | 3 |
| 贵罢惭听282 | Marketing and Brand Management Fundamentals in Textiles and Apparel | 3 |
| 贵罢惭听310 | Entrepreneurship & New Product Development in Textiles | 3 |
| 贵罢惭听385 | Fashion and the Consumer | 3 |
| 贵罢惭听408 | Sustainability in Fashion, Textiles and Retail | 3 |
| 贵罢惭听416 | The Fashion Industry | 3 |
| 罢惭厂听211 | Introduction to Fiber Science | 3 |
| 笔颁颁听302 | Technology of Textile Wet Processing | 4 |
| 罢罢听105 | Introduction to Textile Technology | 3 |
| 罢罢惭听106 | Yarn Formation, Classification and Numbering Systems | 1 |
| 罢罢听252 | Formation and Structure of Textile Fabrics | 4 |
| Select one of the following: | 3 | |
| Introduction to Agricultural & Resource Economics | ||
| Introduction to Agricultural & Resource Economics | ||
| Principles of Microeconomics | ||
| 贰颁听202 | Principles of Macroeconomics | 3 |
| 厂罢听311 | Introduction to Statistics | 3 |
| 辞谤听厂罢听370 | Probability and Statistics for Engineers | |
| 贰狈骋听332 | Communication for Business and Management | 3 |
| 辞谤听贰狈骋听331 | Communication for Engineering and Technology | |
| 辞谤听贰狈骋听333 | Communication for Science and Research | |
| Concentration Requirements | ||
| 贵罢惭听387 | Textile Brand Communications & Promotions | 3 |
| 贵罢惭听420 | Retail Buying in Fashion and Textiles | 3 |
| 贵罢惭听460 | Textile Market Research | 3 |
| 贵罢惭听482 | Global Brand Management in Textiles and Apparel | 3 |
| 贵罢惭听483 | Global Trade & Sourcing | 3 |
| 贵罢惭听487 | Human Resource Management and Leadership in the Textile and Fashion Industries | 3 |
| Brand Management & Marketing Electives | 9 | |
| GEP Courses | ||
| Acad Writing Research 1 | 4 | |
| GEP Humanities | 6 | |
| GEP Social Sciences | 3 | |
| GEP Health and Exercise Studies | 2 | |
| GEP Elective | 3 | |
| GEP Interdisciplinary Perspectives | 5 | |
| GEP Global Knowledge (verify requirement) | ||
| GEP Foundations of American Democracy (verify requirement) | ||
| World Language Proficiency (verify requirement) | ||
| Free Electives | ||
| Free Elective 2 | 1 | |
| Total Hours | 120 | |
- 1
C- or better
- 2
Students should consult their academic advisors to determine which courses fill this requirement.
Brand Management & Marketing Electives
| Code | Title | Hours |
|---|---|---|
| 础颁颁听200 | Introduction to Managerial Accounting | 3 |
| 础颁颁听220 | Introduction to Managerial Accounting | 3 |
| 础颁颁听280 | Survey of Financial and Managerial Accounting | 3 |
| 奥尝础搁听301 | Advanced Intermediate Arabic I | 3 |
| 奥尝颁贬听301 | Intermediate Chinese III | 3 |
| 奥尝颁贬听302 | Intermediate Chinese IV | 3 |
| 奥尝贵搁听301 | Survey of French Literature from the Middle Ages through the Enlightenment | 3 |
| 奥尝贵搁听302 | Survey of French Literature from Romanticism to the Contemporary Period | 3 |
| 奥尝骋贰听301 | Advanced German | 3 |
| 奥尝骋贰听302 | German Oral and Written Expression | 3 |
| 奥尝贬鲍听301 | Twentieth Century Hindi & Urdu Fiction | 3 |
| 奥尝贬鲍听302 | Modern Hindi & Urdu Poetry | 3 |
| 奥尝闯础听301 | Intermediate Japanese III | 3 |
| 奥尝闯础听302 | Intermediate Japanese IV | 3 |
| 奥尝笔翱听401 | Brazilian Portuguese for Spanish Speakers | 3 |
| 奥尝厂笔听331 | Spanish Oral and Written Expression I | 3 |
| 奥尝厂笔听332 | Spanish Oral and Written Expression II | 3 |
| 贵罢惭听219 | Fashion Product Analysis | 3 |
| 贵罢惭听271 | Computer-Aided Textile Design | 3 |
| 贵罢惭听320 | Retail Merchandising in Fashion and Textiles | 3 |
| 贵罢惭听380 | Management and Control of Textile and Apparel Systems | 3 |
| 贵罢惭听400 | Major Fashion Designers | 3 |
| 贵罢惭听431 | Quality Management and Control In Textile Manufacturing | 3 |
| 贵罢惭听480 | Operations Management Decisions for Textiles | 3 |
| 贵罢惭听481 | Product Costing in the Textile and Apparel Industry | 3 |
| 贵罢惭听484 | Strategic Planning and Decision Making in the Textile and Fashion Industries | 3 |
| 贵罢惭听485 | Textile Computer Integrated Enterprise | 3 |
| 贵罢惭听486 | Supply Chain Management in the Textile Industry | 3 |
| 贵罢惭听499 | Textile Senior Project | 4 |
| 惭罢听323 | Introduction to Theory and Practice of Medical Fiber and Yarn Formation | 3 |
| 惭罢听366 | Biotextile Product Development | 3 |
| 惭罢听432 | Evaluation of Biotextiles | 3 |
| 惭罢听471 | Chemistry of Biopolymers | 3 |
| 狈奥听405 | Advanced Nonwovens Processing | 3 |
| 狈奥听408 | Nonwoven Product Development | 3 |
| 笔颁颁听201 | Impact of Industry on the Environment and Society | 3 |
| 笔颁颁听420 | Textile Dyeing and Printing | 3 |
| 笔颁颁听471 | Chemistry of Biopolymers | 3 |
| 笔厂驰听311 | Social Psychology | 3 |
| 笔厂驰听411 | The Psychology of Interdependence and Race | 3 |
| 厂翱颁听300 | Social Research Methods | 4 |
| 罢罢听327 | Yarn Production and Properties | 4 |
| 罢罢听404 | Introduction to Nonwovens Products and Processes | 3 |
| 罢罢听331 | Performance Evaluation of Textile Materials | 4 |
| 罢罢听341 | Knitted Fabric Technology | 3 |
| 罢罢听351 | Woven Products and Processes | 3 |
| 罢罢听380 | Management and Control of Textile and Apparel Systems | 3 |
| 罢罢听401 | Textile Technology Senior Design I | 4 |
| 罢罢听402 | Textile Technology Senior Design II | 4 |
| 罢罢听405 | Advanced Nonwovens Processing | 3 |
| 罢罢听407 | Characterization Methods in Nonwovens | 3 |
| 罢罢听408 | Nonwoven Product Development | 3 |
| 罢罢听431 | Quality Management and Control In Textile Manufacturing | 3 |
| 罢罢听451 | Advanced Woven Fabric Design | 3 |
| 罢罢听470 | Jacquard Woven Fabric Design | 3 |
| 罢罢听480 | Operations Management Decisions for Textiles | 3 |
| 罢罢听481 | Design and Technology of Technical Textiles | 3 |
| 罢罢听485 | Textile Computer Integrated Enterprise | 3 |
| 罢罢听486 | Supply Chain Management in the Textile Industry | 3 |
| 贵罢惭听384 | Visual Merchandising Principles and Management | 3 |
Acad Writing Research
| Code | Title | Hours |
|---|---|---|
| Acad Writing Research | ||
| 贰狈骋听101 | Academic Writing and Research | 4 |
| 奥尝贰狈听101 | Academic Writing and Research | 4 |
| Transfer Sequence | ||
| 贰狈骋听202 | Disciplinary Perspectives in Writing | 3 |
| 贰狈骋听1骋贰笔 | 3 | |
Semester Sequence
This is a sample.
Critical Path Courses:听Identify using the code (CP) which courses are considered critical path courses which represent specific major requirements that are predictive of student success in a given program/plan.听
| First Year | ||
|---|---|---|
| Fall Semester | Hours | |
| EC/ARE 201 | Principles of Microeconomics | 3 |
| 贰狈骋听101 | Academic Writing and Research | 4 |
| 惭础听131 | Calculus for Life and Management Sciences A | 3 |
| 罢罢听105 | Introduction to Textile Technology (CP) | 3 |
| 罢听101 | Strategies for Success in the Wilson College of Textiles | 1 |
| 听 | Hours | 14 |
| Spring Semester | ||
| 颁贬听101 | Chemistry - A Molecular Science | 3 |
| 颁贬听102 | General Chemistry Laboratory | 1 |
| 惭础听231 or 惭础听114 | Calculus for Life and Management Sciences B or Introduction to Finite Mathematics with Applications | 3 |
| GEP Health and Exercise Studies | 1 | |
| 罢惭厂听211 | Introduction to Fiber Science | 3 |
| 贵罢惭听217 | The Textile Industry (CP) | 3 |
| 听 | Hours | 14 |
| Second Year | ||
| Fall Semester | ||
| 础颁颁听210 | Concepts of Financial Reporting | 3 |
| 贰颁听202 | Principles of Macroeconomics | 3 |
| 笔驰听211 | College Physics I | 4 |
| 罢罢惭听106 | Yarn Formation, Classification and Numbering Systems | 1 |
| GEP Health and Exercise Studies | 1 | |
| 贵罢惭听282 | Marketing and Brand Management Fundamentals in Textiles and Apparel (CP) | 3 |
| 听 | Hours | 15 |
| Spring Semester | ||
| 叠鲍厂听320 | Financial Management | 3 |
| Brand Management & Marketing Elective | 3 | |
| 罢罢听252 | Formation and Structure of Textile Fabrics | 4 |
| GEP Requirement | 3 | |
| 贵罢惭听220 | Principles of Retailing and Supply Chain Management in Textiles | 3 |
| 听 | Hours | 16 |
| Third Year | ||
| Fall Semester | ||
| 贵罢惭听310 | Entrepreneurship & New Product Development in Textiles | 3 |
| 厂罢听311 | Introduction to Statistics | 3 |
| 贵罢惭听385 | Fashion and the Consumer | 3 |
| 笔颁颁听302 | Technology of Textile Wet Processing | 4 |
| 贵罢惭听408 | Sustainability in Fashion, Textiles and Retail | 3 |
| 听 | Hours | 16 |
| Spring Semester | ||
| 贵罢惭听387 | Textile Brand Communications & Promotions | 3 |
| 贰狈骋听332 | Communication for Business and Management | 3 |
| 贵罢惭听460 | Textile Market Research | 3 |
| 贵罢惭听420 | Retail Buying in Fashion and Textiles | 3 |
| GEP Requirement | 3 | |
| 听 | Hours | 15 |
| Fourth Year | ||
| Fall Semester | ||
| GEP Requirement | 6 | |
| 贵罢惭听482 | Global Brand Management in Textiles and Apparel | 3 |
| Brand Management & Marketing Electives | 6 | |
| 听 | Hours | 15 |
| Spring Semester | ||
| GEP Requirement | 3 | |
| 贵罢惭听416 | The Fashion Industry | 3 |
| 贵罢惭听487 | Human Resource Management and Leadership in the Textile and Fashion Industries | 3 |
| 贵罢惭听483 | Global Trade & Sourcing | 3 |
| GEP Interdisciplinary Perspectives | 2-3 | |
| Free Elective | 1 | |
| 听 | Hours | 15 |
| 听 | Total Hours | 120 |
Career Opportunities
You鈥檒l find BMM alumni anywhere strategic business thinking is required and industry knowledge is valued, whether that鈥檚 a marketing group or in house for a retailer.听
Bloomingdales, Tiffany & Co., Sephora, Amazon-Europe and Dick鈥檚 Sporting Goods are just some of the household names hiring our Wolfpack to do everything from choosing what products they should sell to how they鈥檒l arrive at a warehouse and the best way to market them to potential customers.
Career Titles
- Retail Buyer Assistant/Manager/Director:听Plan and execute buying activities for retail or manufacturing organizations. Help decide what clothes, accessories, footwear and other items they sell.听
- Marketing Assistant/Associate/Manager:听Plan, execute and evaluate marketing strategies for businesses. This can include creative activities such as designing advertising or promotional campaigns, planning special events and/or providing input into product development.听
- Marketing Research Analyst/Consultant:听Provide market intelligence for clients that are usually textile/apparel brands or retailers as well as related organizations. Design, analyze and interpret marketing data to help clients achieve their marketing goals.听
- Product Manager/Product Line Planner:听Coordinate buying, transporting and distributing products in apparel and related companies. Focus on product planning that meets the needs of consumers based on the company鈥檚 strategy. Because new products are constantly being developed for apparel markets the need for product managers continues to be strong.听
- Sourcing/Supply Chain Analyst/Coordinator/Manager:听Manage one or more of the functions required to transport raw materials and finished products from factories to the consumer in a timely manner.听
- Digital Media Coordinator:听Oversees production of all digital content used in a brand鈥檚 marketing and advertising strategy.
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