Graphic & Experience Design (Bachelor)
The Graphic & Experience Design program is a part of the Department of Graphic and Industrial Design. The Graphic & Experience Design program awards a Bachelor of Graphic & Experience Design (BGXD), a professional degree, recognized by the American Institute of Graphic Arts (AIGA) and is accredited by the National Association of Schools of Art and Design (NASAD). The program blends user experience and user interface design (UX/UI) with traditional graphic design practices like branding, typography, service design, and exhibition design. Students create interfaces, digital products, brands, and environments that are embedded in larger experiences. Through project-based assignments, students acquire strong formal and conceptual skills framed by a human-centered approach. Upon entry to the program, students establish a comprehensive design foundation through sequenced core studios paired with specialized courses in typography, design systems, design history and design theory. Students then progress to advanced studios that enable in-depth exploration of special topics such as data visualization, branding, accessible design, and artificial intelligence. Students interact with organizations through these upper-level studios—often including sponsored studio projects—and through internships to gain experience working with clients and end-users.
Plan Requirements
| Code | Title | Hours |
|---|---|---|
| Writing | ||
| ·¡±·³ÒÌý101 | Academic Writing and Research 1 | 4 |
| Design Elective | ||
| ³Ò¶ÙÌý303 | Graphic Design Theory and Practice 1 | 3 |
| ³Ò¶ÙÌý217 | Typography and Technology 1 | 3 |
| ³Ò¶ÙÌý317 | Typographic Language, Writing, and Reading 1 | 3 |
| ³Ò¶ÙÌý203 | History of Graphic Design 1 | 3 |
| ³Ò¶ÙÌý417 | Information and Publishing Design Systems 1 | 3 |
| Design History Elective | 3 | |
| Design Electives | 6 | |
| Studio | ||
| ¶ÙÌý100 | Design Inquiry I: Methods and Processes | 3 |
| ¶ÙÌý104 | First Year Studio I | 6 |
| ³Ò¶ÙÌý201 | Design, Context, and Experience 1 | 6 |
| ³Ò¶ÙÌý202 | Designing for Settings, People, and Use 1 | 6 |
| ³Ò¶ÙÌý210 | Image and Tech Tinkering 1 | 6 |
| ³Ò¶ÙÌý301 | Branding, Interaction, and Service Design 1 | 6 |
| ³Ò¶ÙÌý400 | Advanced Graphic Design Studio 1 | 6 |
| Advanced Studio Electives 1 | 12 | |
| ³Ò¶ÙÌý401 | Graphic Design Practicum 1 | 3 |
| Mathematical Sciences | ||
| Mathematical Sciences Elective | 6 | |
| International Experience | ||
| International Experience (verify requirement) 2 | 0 | |
| General Education Program (GEP) Courses | ||
| GEP Humanities | 6 | |
| GEP Social Sciences | 6 | |
| GEP Natural Sciences | 7 | |
| GEP Health and Exercise Studies | 2 | |
| GEP Elective | 3 | |
| GEP Global Knowledge (verify requirement) | ||
| GEP Foundations of American Democracy (verify requirement) | ||
| World Language Proficiency (verify requirement) | ||
| Free Electives | ||
| Free Electives 2 | 8 | |
| Total Hours | 120 | |
- 1
A grade of C- or higher is required.
- 2
Students should consult their academic advisors to determine which courses fill this requirement.
Design History Electives
| Code | Title | Hours |
|---|---|---|
| ´¡¸é°äÌý241 | History of World Architecture | 3 |
| ´¡¸é°äÌý242 | History of Western Architecture | 3 |
| ±á´¡Ìý201 | History of Art from Caves to the Renaissance | 3 |
| ±á´¡Ìý202 | History of Art From the Renaissance Through the 20th Century | 3 |
| ±á´¡Ìý203 | History of American Art | 3 |
| ³¢´¡¸éÌý444 | History of Landscape Architecture | 3 |
Design Electives
| Code | Title | Hours |
|---|---|---|
| ´¡¶Ù±·Ìý212 | Photography I | 3 |
| ´¡¶Ù±·Ìý219 | Digital Imaging I | 3 |
| ´¡¶Ù±·Ìý272 | Introduction to Printing and Surface Design | 3 |
| ´¡¶Ù±·Ìý273 | Fibers Materials and Processes | 3 |
| ´¡¶Ù±·Ìý281 | Drawing I | 3 |
| ´¡¶Ù±·Ìý312 | Photography II | 3 |
| ´¡¶Ù±·Ìý319 | Animation I | 3 |
| ´¡¶Ù±·Ìý384 | Painting I | 3 |
| ´¡¶Ù±·Ìý386 | Sculpture I | 3 |
| ´¡¶Ù±·Ìý414 | Color and Light | 3 |
| ´¡¶Ù±·Ìý419 | Creative Technology Studio II | 3 |
| ´¡¶Ù±·Ìý472 | Advanced Surface Design | 3 |
| ´¡¶Ù±·Ìý481 | Drawing II | 3 |
| ´¡¶Ù±·Ìý486 | Sculpture II | 3 |
| ´¡¸é°äÌý162 | An Introduction to Architecture | 3 |
| ³Ò¶ÙÌý492 | Special Topics in Graphic Design | 3 |
| ³Ò¶ÙÌý494 | Internship in Graphic Design | 3 |
| ³Ò¶ÙÌý495 | Independent Study in Graphic Design | 1-3 |
| ±õ¶ÙÌý292 | Special Topics in Industrial Design | 1-3 |
| ±õ¶ÙÌý492 | Special Topics in Industrial Design | 1-3 |
| ±õ¶ÙÌý494 | Internship in Industrial Design | 1-6 |
| ±õ¶ÙÌý495 | Independent Study in Industrial Design | 1-3 |
| ³¢´¡¸éÌý292 | Special Topics in Landscape Architecture | 1-3 |
| ³¢´¡¸éÌý492 | Special Topics in Landscape Architecture | 1-3 |
Advanced Studio Electives
| Code | Title | Hours |
|---|---|---|
| ´¡¶Ù±·Ìý204 | Media Arts, Design and Technology in Context | 6 |
| ´¡¶Ù±·Ìý460 | Creative Technology Studio III | 6 |
| ´¡¶Ù±·Ìý470 | Fibers and Surface Design Studio | 6 |
| ´¡¶Ù±·Ìý480 | Creative Technology Studio IV | 6 |
| ´¡¸é°äÌý401 | Architectural Design: Urban | 6 |
| ³Ò¶ÙÌý400 | Advanced Graphic Design Studio | 6 |
| ³Ò¶ÙÌý490 | Graphic Design International Studio | 6 |
| ±õ¶ÙÌý401 | Advanced Industrial Design Studio I | 6 |
| ±õ¶ÙÌý490 | Industrial Design International Studio | 6 |
| ³¢´¡¸éÌý200 | Landscape Architecture Introductory Studio | 6 |
| ³¢´¡¸éÌý400 | Landscape Architecture Studio | 6 |
Mathematical Sciences Electives
| Code | Title | Hours |
|---|---|---|
| ³Ò°äÌý320 | 3D Spatial Relations | 3 |
| ±á°¿±·Ìý291 | Honors Special Topics-Mathematics | 3 |
| ³¢°¿³ÒÌý201 | Logic | 3 |
| ³¢°¿³ÒÌý335 | Symbolic Logic | 3 |
| ²Ñ´¡Ìý335 | Symbolic Logic | 3 |
| ±Ê±á±õÌý250 | Thinking Logically | 3 |
Semester Sequence
This is a sample.
| First Year | ||
|---|---|---|
| Fall Semester | Hours | |
| ¶ÙÌý100 | Design Inquiry I: Methods and Processes | 3 |
| ¶ÙÌý104 | First Year Studio I | 6 |
| ·¡±·³ÒÌý101 | Academic Writing and Research | 4 |
| Mathematical Sciences Elective | 3 | |
| Ìý | Hours | 16 |
| Spring Semester | ||
| ³Ò¶ÙÌý203 | History of Graphic Design | 3 |
| ³Ò¶ÙÌý210 | Image and Tech Tinkering | 6 |
| Mathematical Sciences Elective | 3 | |
| GEP Humanities | 3 | |
| GEP Health and Exercise Studies | 1 | |
| Ìý | Hours | 16 |
| Second Year | ||
| Fall Semester | ||
| ³Ò¶ÙÌý201 | Design, Context, and Experience | 6 |
| ³Ò¶ÙÌý217 | Typography and Technology | 3 |
| ³Ò¶ÙÌý303 | Graphic Design Theory and Practice | 3 |
| GEP Social Sciences | 3 | |
| Ìý | Hours | 15 |
| Spring Semester | ||
| ³Ò¶ÙÌý202 | Designing for Settings, People, and Use | 6 |
| GEP Social Sciences | 3 | |
| ³Ò¶ÙÌý317 | Typographic Language, Writing, and Reading | 3 |
| GEP Humanities | 3 | |
| Ìý | Hours | 15 |
| Third Year | ||
| Fall Semester | ||
| ³Ò¶ÙÌý301 | Branding, Interaction, and Service Design | 6 |
| GEP Health and Exercise Studies | 1 | |
| ³Ò¶ÙÌý417 | Information and Publishing Design Systems | 3 |
| GEP Natural Sciences | 4 | |
| Ìý | Hours | 14 |
| Spring Semester | ||
| ³Ò¶ÙÌý400 | Advanced Graphic Design Studio | 6 |
| Design History Elective | 3 | |
| Design Elective | 3 | |
| GEP Natural Sciences | 3 | |
| Ìý | Hours | 15 |
| Fourth Year | ||
| Fall Semester | ||
| Advanced Studio Electives | 6 | |
| ³Ò¶ÙÌý401 | Graphic Design Practicum | 3 |
| Design Elective | 3 | |
| GEP Elective | 3 | |
| Ìý | Hours | 15 |
| Spring Semester | ||
| Advanced Studio Electives | 6 | |
| Free Electives | 8 | |
| Ìý | Hours | 14 |
| Ìý | Total Hours | 120 |
- *
Spring Semester of Junior Year or Fall Semester of Senior Year coursework may be taken at the Prague Institute or other approved international program to fulfill the department’s International Experience Requirement (observing a six credit minimum workload). Summer coursework in industrial design or other College of Design major (observing a rising Junior or above standing in home major) may also fulfill the International Experience Requirement (also observing a six credit minimum workload).
Career Opportunities
Career Titles
- Advertising Account Manager
- Advertising Agency Coordinator
- Art Appraiser
- Art Director
- Art Restorer
- Art, Drama, & Music Professors
- Cartoonist (Publications)
- Commercial Designer
- Exhibit Artist
- Graphic Designer
- Industrial Designer
- Multimedia Artists and Animators
- Package Designer
- Printer (Graphic Arts)
- Sales Representative (Graphic Arts)
- Sales Representative (Printed Advertising)
- Toy Designer
- Video Game Designer
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