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Graphic & Experience Design (Bachelor)

The Graphic & Experience Design program is a part of the Department of Graphic and Industrial Design. The Graphic & Experience Design program awards a Bachelor of Graphic & Experience Design (BGXD), a professional degree, recognized by the American Institute of Graphic Arts (AIGA) and is accredited by the National Association of Schools of Art and Design (NASAD). The program blends user experience and user interface design (UX/UI) with traditional graphic design practices like branding, typography, service design, and exhibition design. Students create interfaces, digital products, brands, and environments that are embedded in larger experiences. Through project-based assignments, students acquire strong formal and conceptual skills framed by a human-centered approach. Upon entry to the program, students establish a comprehensive design foundation through sequenced core studios paired with specialized courses in typography, design systems, design history and design theory. Students then progress to advanced studios that enable in-depth exploration of special topics such as data visualization, branding, accessible design, and artificial intelligence. Students interact with organizations through these upper-level studios—often including sponsored studio projects—and through internships to gain experience working with clients and end-users.

Plan Requirements

Writing
·¡±·³ÒÌý101Academic Writing and Research 14
Design Elective
³Ò¶ÙÌý303Graphic Design Theory and Practice 13
³Ò¶ÙÌý217Typography and Technology 13
³Ò¶ÙÌý317Typographic Language, Writing, and Reading 13
³Ò¶ÙÌý203History of Graphic Design 13
³Ò¶ÙÌý417Information and Publishing Design Systems 13
Design History Elective3
Design Electives6
Studio
¶ÙÌý100Design Inquiry I: Methods and Processes3
¶ÙÌý104First Year Studio I6
³Ò¶ÙÌý201Design, Context, and Experience 16
³Ò¶ÙÌý202Designing for Settings, People, and Use 16
³Ò¶ÙÌý210Image and Tech Tinkering 16
³Ò¶ÙÌý301Branding, Interaction, and Service Design 16
³Ò¶ÙÌý400Advanced Graphic Design Studio 16
Advanced Studio Electives 112
³Ò¶ÙÌý401Graphic Design Practicum 13
Mathematical Sciences
Mathematical Sciences Elective6
International Experience
International Experience (verify requirement) 20
General Education Program (GEP) Courses
GEP Humanities6
GEP Social Sciences6
GEP Natural Sciences7
GEP Health and Exercise Studies2
GEP Elective3
GEP Global Knowledge (verify requirement)
GEP Foundations of American Democracy (verify requirement)
World Language Proficiency (verify requirement)
Free Electives
Free Electives 28
Total Hours120
1

A grade of C- or higher is required.

2

Students should consult their academic advisors to determine which courses fill this requirement.

Design History Electives

´¡¸é°äÌý241History of World Architecture3
´¡¸é°äÌý242History of Western Architecture3
±á´¡Ìý201History of Art from Caves to the Renaissance3
±á´¡Ìý202History of Art From the Renaissance Through the 20th Century3
±á´¡Ìý203History of American Art3
³¢´¡¸éÌý444History of Landscape Architecture3

Design Electives

´¡¶Ù±·Ìý212Photography I3
´¡¶Ù±·Ìý219Digital Imaging I3
´¡¶Ù±·Ìý272Introduction to Printing and Surface Design3
´¡¶Ù±·Ìý273Fibers Materials and Processes3
´¡¶Ù±·Ìý281Drawing I3
´¡¶Ù±·Ìý312Photography II3
´¡¶Ù±·Ìý319Animation I3
´¡¶Ù±·Ìý384Painting I3
´¡¶Ù±·Ìý386 Sculpture I3
´¡¶Ù±·Ìý414Color and Light3
´¡¶Ù±·Ìý419Creative Technology Studio II3
´¡¶Ù±·Ìý472Advanced Surface Design3
´¡¶Ù±·Ìý481Drawing II3
´¡¶Ù±·Ìý486Sculpture II3
´¡¸é°äÌý162An Introduction to Architecture3
³Ò¶ÙÌý492Special Topics in Graphic Design3
³Ò¶ÙÌý494Internship in Graphic Design3
³Ò¶ÙÌý495Independent Study in Graphic Design1-3
±õ¶ÙÌý292Special Topics in Industrial Design1-3
±õ¶ÙÌý492Special Topics in Industrial Design1-3
±õ¶ÙÌý494Internship in Industrial Design1-6
±õ¶ÙÌý495Independent Study in Industrial Design1-3
³¢´¡¸éÌý292Special Topics in Landscape Architecture1-3
³¢´¡¸éÌý492Special Topics in Landscape Architecture1-3

Advanced Studio Electives

´¡¶Ù±·Ìý204Media Arts, Design and Technology in Context6
´¡¶Ù±·Ìý460Creative Technology Studio III6
´¡¶Ù±·Ìý470Fibers and Surface Design Studio6
´¡¶Ù±·Ìý480Creative Technology Studio IV6
´¡¸é°äÌý401Architectural Design: Urban6
³Ò¶ÙÌý400Advanced Graphic Design Studio6
³Ò¶ÙÌý490Graphic Design International Studio6
±õ¶ÙÌý401Advanced Industrial Design Studio I6
±õ¶ÙÌý490Industrial Design International Studio6
³¢´¡¸éÌý200Landscape Architecture Introductory Studio6
³¢´¡¸éÌý400Landscape Architecture Studio6

Mathematical Sciences Electives

³Ò°äÌý3203D Spatial Relations3
±á°¿±·Ìý291Honors Special Topics-Mathematics3
³¢°¿³ÒÌý201Logic3
³¢°¿³ÒÌý335Symbolic Logic3
²Ñ´¡Ìý335Symbolic Logic3
±Ê±á±õÌý250Thinking Logically3

Semester Sequence

This is a sample.

Plan of Study Grid
First Year
Fall SemesterHours
¶ÙÌý100 Design Inquiry I: Methods and Processes 3
¶ÙÌý104 First Year Studio I 6
·¡±·³ÒÌý101 Academic Writing and Research 4
Mathematical Sciences Elective 3
ÌýHours16
Spring Semester
³Ò¶ÙÌý203 History of Graphic Design 3
³Ò¶ÙÌý210 Image and Tech Tinkering 6
Mathematical Sciences Elective 3
GEP Humanities 3
GEP Health and Exercise Studies 1
ÌýHours16
Second Year
Fall Semester
³Ò¶ÙÌý201 Design, Context, and Experience 6
³Ò¶ÙÌý217 Typography and Technology 3
³Ò¶ÙÌý303 Graphic Design Theory and Practice 3
GEP Social Sciences 3
ÌýHours15
Spring Semester
³Ò¶ÙÌý202 Designing for Settings, People, and Use 6
GEP Social Sciences 3
³Ò¶ÙÌý317 Typographic Language, Writing, and Reading 3
GEP Humanities 3
ÌýHours15
Third Year
Fall Semester
³Ò¶ÙÌý301 Branding, Interaction, and Service Design 6
GEP Health and Exercise Studies 1
³Ò¶ÙÌý417 Information and Publishing Design Systems 3
GEP Natural Sciences 4
ÌýHours14
Spring Semester
³Ò¶ÙÌý400 Advanced Graphic Design Studio 6
Design History Elective 3
Design Elective 3
GEP Natural Sciences 3
ÌýHours15
Fourth Year
Fall Semester
Advanced Studio Electives 6
³Ò¶ÙÌý401 Graphic Design Practicum 3
Design Elective 3
GEP Elective 3
ÌýHours15
Spring Semester
Advanced Studio Electives 6
Free Electives 8
ÌýHours14
ÌýTotal Hours120
*

Spring Semester of Junior Year or Fall Semester of Senior Year coursework may be taken at the Prague Institute or other approved international program to fulfill the department’s International Experience Requirement (observing a six credit minimum workload). Summer coursework in industrial design or other College of Design major (observing a rising Junior or above standing in home major) may also fulfill the International Experience Requirement (also observing a six credit minimum workload).

Career Opportunities

Career Titles

  • Advertising Account Manager
  • Advertising Agency Coordinator
  • Art Appraiser
  • Art Director
  • Art Restorer
  • Art, Drama, & Music Professors
  • Cartoonist (Publications)
  • Commercial Designer
  • Exhibit Artist
  • Graphic Designer
  • Industrial Designer
  • Multimedia Artists and Animators
  • Package Designer
  • Printer (Graphic Arts)
  • Sales Representative (Graphic Arts)
  • Sales Representative (Printed Advertising)
  • Toy Designer
  • Video Game Designer

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