¸£Àû±ÆÕ¾

¸£Àû±ÆÕ¾ Catalog 2025-2026

Business Administration (MBA)

²Ñµþ´¡Ìý501ÌýÌýFinancial Accounting for Decision MakersÌýÌý(1 credit hours)ÌýÌý

Methods used by accountants record to economic events such as operating, investing, and financing activities, in the income statement, balance sheet, and statement of cash flows. Analysis of financial statements and disclosures. Impact of accounting standards and managerial incentives on the financial reporting process. Restricted to MBA students.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý502ÌýÌýManagerial Accounting for Decision MakersÌýÌý(1 credit hours)ÌýÌý

Foundational knowledge in managerial accounting for decision making. Internal uses of accounting information for decision making within the organization. Identification of revenue and cost information to conduct break-even analyses, assign product costs, complete operational budgets, assess performance, and complete other management decision-making processes. Restricted to MBA students.

Prerequisite: ²Ñµþ´¡Ìý501

Typically offered in Fall, Spring, and Summer

²Ñµþ´¡Ìý505ÌýÌýEssential Economics for ManagersÌýÌý(2 credit hours)ÌýÌý

Survey of economic concepts applied to management decisions. Competition. Market power. The firm, production, and cost. Pricing practices. Output. Market success. Market failure. Restricted to MBA students.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý506ÌýÌýData-Driven Managerial Decisions 1ÌýÌý(1 credit hours)ÌýÌý

Business cases and problems where data analysis is part of the decision-making process. Applications to finance, management, marketing, and operations. Proficiency in Excel methods commonly used in management. Completion of a project where students follow a business problem from formulation to solution using data analysis. Restricted to MBA students.

Prerequisite: BUS/³§°ÕÌý350

Typically offered in Fall, Spring, and Summer

²Ñµþ´¡Ìý507ÌýÌýData-Driven Managerial Decisions 2ÌýÌý(1 credit hours)ÌýÌý

Continuation of a series of business cases and problems where data analysis is part of the decision making process. Estimation of linear relationships among variables, with applications to finance, management, marketing, and operations. Proficiency with Excel methods commonly used for estimation. Completion of a project where students follow a business problem from formulation to solution using the methods covered the course. Restricted to MBA students.

Prerequisite: ²Ñµþ´¡Ìý506

Typically offered in Fall and Spring

²Ñµþ´¡Ìý510ÌýÌýCritical Thinking for ManagersÌýÌý(1 credit hours)ÌýÌý

Structure for critically analyzing and evaluating an issue, claim, text, or speech from a management perspective. Systematic analysis and evaluation of information, concepts, and ideas in order to identify underlying assumptions, purposes, and questions. Synthesis of this knowledge to logically form conclusions and recognize implications. Communication of arguments and beliefs and recognition of common language barriers in the written and spoken word. For online sections, must be enrolled in MBA program.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý511ÌýÌýData Security and PrivacyÌýÌý(3 credit hours)ÌýÌý

Data security and privacy necessary for today¿s business environment. Common vulnerabilities, securing data, encryption, policies, privacy management, standards, and compliance.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý512ÌýÌýEthical Thinking for ManagersÌýÌý(1 credit hours)ÌýÌý

This course provides students a foundation for thinking through business issues from an ethical perspective. Students will advance their skills for recognizing and reasoning through ethical dilemmas in management, with an aim toward developing essential ethical traits including integrity, empathy, courage, fairmindedness,autonomy. perseverance, humility, and confidence in reason. Students will apply a structured, reasoned process for resolving ethical dilemmas, and will engage in personal reflection to continue to develop their intellectual traits.

Restriction: MBA Students Only; Co-Requisite: ²Ñµþ´¡Ìý510 (Critical thinking for managers)

Typically offered in Fall and Spring

²Ñµþ´¡Ìý515ÌýÌýEnterprise Resource Planning SystemsÌýÌý(3 credit hours)ÌýÌý

Market and evolution of enterprise resource planning (ERP) systems and ERP technology. Business process reengineering in sales, purchasing, human capital, accounting, plant maintenance and warehousing using SAP Security issues. Course can lead to SAP ¸£Àû±ÆÕ¾ Alliance Recognition.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý516ÌýÌýAdvanced SAPÌýÌý(1 credit hours)ÌýÌý

Advanced SAP is structured around a configuration case made available through the SAP ¸£Àû±ÆÕ¾ Alliances. The course provides instruction on how to configure a blank/relatively empty SAP client into the following SAP modules: Financial Accounting (FI), Controlling (CO), and Materials Management (MM); Production Planning (PP) or Sales and Distribution (SD). After completing configurations and entering master data, students will test their work by executing SAP business processes . Upon completion of this one credit hour course (and ²Ñµþ´¡Ìý515), students will receive the SAP ¸£Àû±ÆÕ¾ Alliances Certificate.

Prerequisite: ²Ñµþ´¡Ìý515 or Corequisite: ²Ñµþ´¡Ìý515

Typically offered in Fall and Spring

²Ñµþ´¡Ìý518ÌýÌýEnterprise Risk ManagementÌýÌý(3 credit hours)ÌýÌý

Integrated approach to managing the risks that can prevent an organization from achieving its objectives, both financial and non-financial. Core elements of an effective enterprise risk management process. Links to management strategy. Risk assessment methodologies.

Typically offered in Fall only

²Ñµþ´¡Ìý519ÌýÌýEnterprise Risk Management PracticumÌýÌý(3 credit hours)ÌýÌý

Applied approach to managing the risks that can prevent an organization from achieving its objectives, both financial and nonfinancial, by working in teams to address real problems in real organizations.

Prerequisite: ²Ñµþ´¡Ìý518

Typically offered in Spring only

²Ñµþ´¡Ìý520ÌýÌýFinancial Management of CorporationsÌýÌý(2 credit hours)ÌýÌý

Financial decision making at profit-motivated businesses: decisions about what to produce and how and decisions about how to finance the assets needed for production. Cash as the basis of asset valuation. Capital budgeting decisions under certainty and uncertainty. Capital market theory. Cost of capital. Bond and stock valuation. Restricted to MBA students.

Prerequisite: ²Ñµþ´¡Ìý501 Financial Accounting for Decision Makers

Typically offered in Fall and Spring

²Ñµþ´¡Ìý521ÌýÌýAdvanced Corporate FinanceÌýÌý(3 credit hours)ÌýÌý

Overview of financial management. Evaluation of projects and valuation of real assets using traditional discounted cash flow analysis and real options. Role of financial leverage; optimal capital structure. Conflicts between security holders and management; stockholder-bondholder conflicts; financial distress, bankruptcy and reorganization; corporate control and restructuring; corporate governance issues.

Prerequisite: ²Ñµþ´¡Ìý520

Typically offered in Spring only

²Ñµþ´¡Ìý522ÌýÌýFinancial ModelingÌýÌý(3 credit hours)ÌýÌý

This course examines models for capital budgeting, equity and bond valuation, capital structure, dividend policy, among other topics, using spreadsheet analyses. The course will take a very hands-on approach in building spreadsheet models. The course also includes sensitivity analysis, pro-forma analysis and using financial statements.

Prerequisite: ²Ñµþ´¡Ìý520

Typically offered in Fall only

²Ñµþ´¡Ìý523ÌýÌýInvestment Theory and PracticeÌýÌý(3 credit hours)ÌýÌý

Advanced topics in investments with a focus on underlying theory and practical application using real world data. Stock valuation models, bond valuation, derivatives, portfolio performance evaluation, investment strategies, efficient market theory and other current issues in investment finance.

Prerequisite: ²Ñµþ´¡Ìý520

Typically offered in Fall and Spring

²Ñµþ´¡Ìý524ÌýÌýEquity ValuationÌýÌý(3 credit hours)ÌýÌý

Advanced quantitative course on applied equity valuation. Students conduct stock valuation analysis which is then used to select stocks for the student-managed SunTrust MBA fund. Topics include the investment decision making process, empirical evidence on securities returns, forecasting financial statements, industry and macro-economic analysis, valuation models, portfolio performance evaluation and performance attribution. Students will also learn how to write computer programs using SAS software in order to generate statistical tests of investment strategies using "big financial data.

Prerequisite: ²Ñµþ´¡Ìý520

Typically offered in Spring and Summer

²Ñµþ´¡Ìý525ÌýÌýTaxes and Business StrategyÌýÌý(3 credit hours)ÌýÌý

Importance of tax consideratoins in business decisions. Framework for understanding how taxes affect business strategy and financing decisions in a wide variety of settings.

Typically offered in Spring only

²Ñµþ´¡Ìý526ÌýÌýInternational FinanceÌýÌý(3 credit hours)ÌýÌý

Theory and practice of financial management in the international arena, including spot and forward markets for foreign exchange, currency futures and options contracts, international arbitrage conditions, foreign exchange exposure, foreign trade financing instruments, direct and portfolio investment abroad, and the role of country risk in determining investments.

Prerequisite: ²Ñµþ´¡Ìý520

Typically offered in Fall only

²Ñµþ´¡Ìý530ÌýÌýLeading PeopleÌýÌý(3 credit hours)ÌýÌý

This course is about the fundamentals of leading people, a critical aspect of every management position and leadership role. The course will focus at three levels of analysis: the individual, the group and the organization. Students will gain exposure to topics and issues in the field of organizational behavior and human resource management. These include knowing about and dealing with individual differences, international and cultural issues, working in groups (both virtually and geographically co-located), motivation, leadership, organizational structures and cultures, change management, empowerment, delegation, communication, and management ethics. Restricted to MBA students.

Typically offered in Spring only

²Ñµþ´¡Ìý531ÌýÌýLeading People 1ÌýÌý(1 credit hours)ÌýÌý

This one-credit course is designed for part-time and online students and serves as the first part of the Leading People series. The Leading People series focuses at three levels of analysis: the individual, the group and the organization. In this series, students will gain exposure to topics and issues in the field of organizational behavior and human resource management. Content covered in part 1 addresses team leadership and change management. This course also includes instruction on improving communication skills, making presentations, leading from strengths, and emotional intelligence. Restricted to MBA students. Students may not receive credit in ²Ñµþ´¡Ìý530 and ²Ñµþ´¡Ìý531.

Restriction: Restricted to MBA students. Students may not receive credit in ²Ñµþ´¡Ìý530 and ²Ñµþ´¡Ìý531.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý532ÌýÌýLeading People 2ÌýÌý(2 credit hours)ÌýÌý

This two-credit course is designed for part-time and online students and serves as the second part of the Leading People series. The Leading People series focuses at three levels of analysis: the individual, the group and the organization. Students will gain exposure to topics and issues in the field of organizational behavior and human resource management. Content covered in this course includes dealing with individual differences, international and cultural issues, working in groups (both virtually and geographically co-located), motivation, leadership, organizational structures and cultures, empowerment, delegation, and management ethics. Restricted to MBA students. Students may not receive credit in ²Ñµþ´¡Ìý530 and ²Ñµþ´¡Ìý532.

Restriction: Restricted to MBA students. Students may not receive credit in ²Ñµþ´¡Ìý530 and ²Ñµþ´¡Ìý532.

Typically offered in Spring and Summer

²Ñµþ´¡Ìý533ÌýÌýNegotiation and Conflict ManagementÌýÌý(3 credit hours)ÌýÌý

Course emphasizes ensuring that the organization benefits from inevitable conflicts that occur. It provides skills in diagnosis, negotiation, and building trust and cooperative working relationships in organizations.

Typically offered in Fall only

²Ñµþ´¡Ìý534ÌýÌýCore Concepts of Human Capital ManagementÌýÌý(3 credit hours)ÌýÌý

The course will cover the core concepts behind successfully acquiring, deploying and motivating talent to achieve organization competitiveness. Students will think strategically about company human assets, learn basic HRM concepts and then create practical solutions to typical HCM problems. At the end of this course, students will demonstrate a basic understanding of the topics of equal opportunity employment, diversity, recruiting and selection, performance evaluation, performance goal setting, performance coaching and feedback, competitive compensation and benefits, fair discipline and termination processes and strategic talent management and succession programs.

Typically offered in Fall and Summer

²Ñµþ´¡Ìý535ÌýÌýLeading TeamsÌýÌý(1 credit hours)ÌýÌý

More and more organizations are using team-based work to accomplish tasks. This course provides the latest, evidence-based best practices for working in, and leading, teams in organizations. The course is designed to be activity-driven and hands-on to give students the opportunity to practice and improve their team skills.

Typically offered in Fall only

²Ñµþ´¡Ìý536ÌýÌýExperience Innovation and Strategic DesignÌýÌý(3 credit hours)ÌýÌý

Successful innovation involves creating more valuable experiences for users and customers. The course covers key concepts and methodologies for experience-based innovation, drawing on design and creativity frameworks to fully understand customer experiences. Course activities include exercises and a project to practice innovation and "design-thinking" tools and techniques in a business context. Relevant strategic perspectives for designing innovative products and services are addressed through case studies and other managerial readings with practical business application. The importance of a multi-disciplinary approach to experience innovation is emphasized, such that the course is suitable for students in all disciplines with an interest in innovation.

Typically offered in Spring only

²Ñµþ´¡Ìý538ÌýÌýWomen as LeadersÌýÌý(1 credit hours)ÌýÌý

This course focuses on helping women uncover and reflect on their leadership styles so that they can become more empowered leaders, take responsibility for recognizing the potential in people and ideas, and have the courage to develop that potential.

Typically offered in Spring only

²Ñµþ´¡Ìý539ÌýÌýJenkins Leadership ChallengeÌýÌý(1 credit hours)ÌýÌý

Leadership skills are highly valued in today's business environment. This is the capstone course for the Jenkins MBA Leadership Certificate. In other classes in the leadership series, students have learned what a successful leader is, what a successful leader does, and how a successful leader deals with contingencies in an effective way. In this class participants will review the Five Practices of Exemplary Leadership and select behaviors in their own leadership practice that need to be adjusted for stronger leadership performance. Students will then plan and execute a personal leadership challenge to address these behaviors. Course content includes a leadership assessment, lectures and readings, required participation in group coaching, periodic individual reflections, development of videos for leadership challenge proposals and testimonials, and a final paper that reflects on the student's journey through the leadership program and identifies plans for the future.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý540ÌýÌýPrinciples of Operations and Supply Chain ManagementÌýÌý(2 credit hours)ÌýÌý

Design and management of operations and supply chains. Analysis of strategies, processes, planning and control, and advanced techniques using a variety of managerial frameworks and quantitative tools. Restricted to MBA students.

Prerequisite: ²Ñµþ´¡Ìý507

Typically offered in Fall and Spring

²Ñµþ´¡Ìý541ÌýÌýSupply ManagementÌýÌý(3 credit hours)ÌýÌý

Major themes and strategies of supply management relationships. The focus is on establishing a basis for collaborative relationships with suppliers through focused market intelligence research, relationship assessment and management, negotiation, collaborative contracting, and on-going management of relationships in global supply chains. Emphasis on the importance of collaboration through the application of practical tools and approaches that drive mutually beneficial outcomes. Core processes around initial exploration and assessment of supply chain relationships, establishing metrics/expectations for the relationship, crafting and managing contracts, and sustaining continuous performance improvement in sourcing, logistics and operations. Every student will participate in a team-based supply chain project with an organization and will learn the team-based, deadline-driven nature of supply chain initiatives in a real-company setting.

Co-requisite: ²Ñµþ´¡Ìý540 Operations and Supply Chain Management

Typically offered in Fall only

²Ñµþ´¡Ìý542ÌýÌýSupply Chain LogisticsÌýÌý(3 credit hours)ÌýÌý

Effective logistics decision-making using a variety of conceptual frameworks and quantitative tools. Relationship between logistics and broader issues of managing the entire supply chain and fulfilling the strategic objectives of a firm. Inventorymanagement. Transportation. Network design.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý544ÌýÌýOperations AnalysisÌýÌý(3 credit hours)ÌýÌý

This course focuses on building a framework for understanding how operations decisions are made and how those decisions shape the firm's ability to effectively utilize its physical and human resources. It further explores how the physical and human resources help meet customer requirements through processes that convert diverse inputs into customer-valued outputs. Key topics include metrics for flow rate, flow time, and work in process, and the influence of resource decisions, uncertainty, buffering, batching, and control policies like "push" and "pull." Excel-based simulations and case studies are used to illustrate the principles and concepts listed above.

P: ²Ñµþ´¡Ìý540 or equivalent engineering course

Typically offered in Spring only

²Ñµþ´¡Ìý545ÌýÌýDecision Making under UncertaintyÌýÌý(3 credit hours)ÌýÌý

Structured framework for modeling and analyzing business decisions in the presence of uncertainty and complex interactions among decision parameters. Topics include decision models, value of information and control, risk attitude, spreadsheet applications, and decision analysis cycle. Interactive case study.

Typically offered in Fall, Spring, and Summer

²Ñµþ´¡Ìý546ÌýÌýStrategic Operations ManagementÌýÌý(3 credit hours)ÌýÌý

Strategic Operations Management, analyzes the various operations that are ongoing in a firm and how they relate to the organization's business strategy. This course teaches students how to evaluate and formulate an operations strategy and to analyze operational decisions which impact a firm's competitive position. The course builds upon the foundational concepts and models students have seen in previous operations courses to illustrate how operations fits within an organization and can be used as a competitive advantage.

R: Students taking this course need to have successfully completed ²Ñµþ´¡Ìý540 : Principles of Operations and Supply Chain Management.

Typically offered in Spring only

²Ñµþ´¡Ìý547ÌýÌýSustainable Operations ManagementÌýÌý(1 credit hours)ÌýÌý

In this course, students examine some of the difficult tradeoffs they may face as an operations manager when sustainability issues arise. The course places a strong emphasis on interactive, practice-based learning through case discussions, a simulation, breakout sessions, and industry speaker/s. Topics discussed include supply chain disruption, resource management, sustainable sourcing, compliance and standards, supply chain transparency, and business model innovation.

Typically offered in Spring only

²Ñµþ´¡Ìý548ÌýÌýAnalytical Supply Chain ManagementÌýÌý(3 credit hours)ÌýÌý

The objective of the course is to build an understanding of how to manage and improve the performance (efficiency and responsiveness) of operations and supply chains through decision making that is based on analysis and facts, rather than intuition. The course introduces fundamental aspects of operations and supply chain management as well as analytical modeling tools and techniques that can be used to support decision making (e.g., optimization, regression analysis, simulation). The approach taken in the course is entirely example-based and hands-on, since all these techniques will be implemented in Excel, either with Excel's built-in tools or with Excel add-ins.

Typically offered in Fall only

²Ñµþ´¡Ìý549ÌýÌýSupply Chain Management PracticumÌýÌý(3 credit hours)ÌýÌý

Research project examining supply chain management issues at an organization, usually a member of the Supply Chain Resource Cooperative. Projects will typically focus on procurement, logistics, materials management, operations, or integrated supply chain issues.

Prerequisite: ²Ñµþ´¡Ìý540

Typically offered in Fall and Spring

²Ñµþ´¡Ìý551ÌýÌýPredictive Analytics for Business and Big DataÌýÌý(3 credit hours)ÌýÌý

This course is designed around the full analytics lifecycle which encompasses the business problem, the data, the analysis, and the decision. Students will learn to identify and clearly explain business problems that can be addressed with analytics. They will learn to determine which analytic methods are best suited to solve particular problems and clearly explain the results of an analytic model and how those results might impact the business bottom line. Analytical methods to be covered include data, visualization, a review of regression analysis; logistic regression; classification and regression trees (including boosting and bagging methodologies); and clustering (segmentation) methods. Students will also develop at least a beginning proficiency with several statistical software packages including Tableau, JMP, R, and SAS Enterprise Miner. Emphasis will be placed on analyzing real data and understanding how analytical thinking can be applied to solve big data problems.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý552ÌýÌýData Engineering, Management and WarehousingÌýÌý(3 credit hours)ÌýÌý

This course examines how to collect and process data to make it useful, how to validate, protect, and process data to make it available, and how to create a place to properly store data.

Typically offered in Fall and Summer

²Ñµþ´¡Ìý553ÌýÌýDigital TransformationÌýÌý(3 credit hours)ÌýÌý

In this course, students will explore how emerging technologies are transforming industries, learn frameworks for crafting successful digital strategies, and examine the pivotal role of leadership in driving and sustaining organizational change, as digital leaders play a crucial role in steering these often complex and disruptive efforts, building organizational confidence and guiding teams through uncertain transitions.

Typically offered in Summer only

²Ñµþ´¡Ìý555ÌýÌýProduct Design and DevelopmentÌýÌý(4 credit hours)ÌýÌý

Total product realization process, including customer needs analysis, product design and engineering, manufacturability assessment and marketing plan development. Definition of relevant market, design and engineering principles, financial considerations and manufacturing aspects of product development process. Application and integration of business, design and engineering methodologies, concepts and tools on actual product design and development project.

Typically offered in Fall only

²Ñµþ´¡Ìý558ÌýÌýArtificial Intelligence in ManagementÌýÌý(3 credit hours)ÌýÌý

This course will discuss artificial intelligence (AI) and its applications to help make data-driven decisions in business and management. Students will learn to understand the language of AI, discuss different applications of AI, and work with actual AI tools at a high level to develop new insights. Hands-on examples will be complemented by applications of AI drawn from different industries.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý559ÌýÌýBusiness Analytics PracticumÌýÌý(3 credit hours)ÌýÌý

This course focuses on solving a real-world business problem that includes a heavy data analytic component. The business problem will vary according to the client but could include problems from finance, human resources, marketing, finance, supply chain, or other management areas.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý560ÌýÌýMarketing Management and StrategyÌýÌý(2 credit hours)ÌýÌý

Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.

Typically offered in Fall and Summer

²Ñµþ´¡Ìý561ÌýÌýConsumer BehaviorÌýÌý(3 credit hours)ÌýÌý

Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý562ÌýÌýResearch Methods In MarketingÌýÌý(3 credit hours)ÌýÌý

A systematic approach to structure, implementation and analysis of marketing research for decision making. Models of consumer demand and firm behavior analyzed in a marketing context.

Typically offered in Fall only

²Ñµþ´¡Ìý563ÌýÌýProduct and Brand ManagementÌýÌý(3 credit hours)ÌýÌý

Marketing planning and product management. New product concept evaluation and selection. Managing products over the life cycle. Developing and implementing a brand strategy. Repositioning and revitalizing brands Brand extension. Managing globalbrands.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý564ÌýÌýBusiness Relationship ManagementÌýÌý(3 credit hours)ÌýÌý

Strategic, successful management of the multitude of business relationships that contemporary managers face. Universal and idiosyncratic business relationship skills to allow technically-oriented managers such as engineers and scientists to interact with a variety of constituents. Integrated perspective of marketing communications as a process of successfully interacting with each constituency with the goal of fostering long-term satisfaction and loyalty, which ultimately translates to sustainable competitive advantage.

Typically offered in Spring only

²Ñµþ´¡Ìý565ÌýÌýMarketing AnalyticsÌýÌý(3 credit hours)ÌýÌý

Analytical techniques to convert a wealth of data on customers and markets into insights to guide business decisions. Taking a hands-on and systematic approach on the steps involved in harnessing knowledge from data, the course covers the various data techniques and steps involved in data- and model-driven management decisions. Techniques include market response models, conjoint analysis, discrete choice models.

Prerequisite: ²Ñµþ´¡Ìý507

Typically offered in Fall and Spring

²Ñµþ´¡Ìý566ÌýÌýDigital MarketingÌýÌý(3 credit hours)ÌýÌý

This course covers the basics of digital marketing from an analytics perspective. Each channel of digital marketing, such as search engine optimization, social, mobile, web, email, and video, are examined and their relationship to overall firm marketing strategy is explored.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý567ÌýÌýMarketing MetricsÌýÌý(1 credit hours)ÌýÌý

This special interest course explores the value of setting performance goals as part of the development of marketing plans and explores commonly used approaches to goal structuring such as KPI (Key Performance Indicator) and OKR (Objective & Key Results). Numerous metrics that are used to evaluate marketing initiatives will be discussed, including overall metrics, brand metrics, promotional metrics and customer satisfaction metrics. A realistic, critical view is taken of many of these metrics; some metrics have shortcomings in certain situations that managers should be aware of. Individual assignments will emphasize not only an understanding of the goal setting process, but also the application of these metrics to marketing decision making. An emphasis on exposing students to differing approaches to goal setting and performance measurement across companies (and industries) will be a theme of this course.

Typically offered in Fall, Spring, and Summer

²Ñµþ´¡Ìý570ÌýÌýOpportunity Evaluation and Value CreationÌýÌý(3 credit hours)ÌýÌý

First course in a two-course entrepreneurship sequence focusing on opportunities outside the technology arena. Management of the innovative activities of a firm (new and/or existing) to facilitate entrepreneurship-the discovery, evaluation, and exploitation of opportunities to create value. Generation and screening of new product/process ideas or concepts. Transformation of such ideas into products, processes, or services that satisfies stakeholders (e.g., customers, employees). Topics include self-assessment of personal aspirations, skills, and competencies, as well as opportunity identification/evaluation, business model design, and launching and scaling ventures.

Credit not allowed in ²Ñµþ´¡Ìý570 if the student has already taken ²Ñµþ´¡Ìý576 or ²Ñµþ´¡Ìý577.

Typically offered in Fall only

²Ñµþ´¡Ìý571ÌýÌýHigh Growth EntrepreneurshipÌýÌý(3 credit hours)ÌýÌý

Second course in a two-course entrepreneurship sequence focusing on opportunities outside the technology arena. Theoretical and practical, team-based, approach to the evaluation and assessment of opportunities for value creation. Emphasis on how to discover, validate, and then execute on an action plan to create value. Credit not allowed if the student has already taken ²Ñµþ´¡Ìý576 or ²Ñµþ´¡Ìý577.

Prerequisite: ²Ñµþ´¡Ìý570. Credit not allowed if the student has already taken ²Ñµþ´¡Ìý576 or ²Ñµþ´¡Ìý577.

Typically offered in Spring only

²Ñµþ´¡Ìý572ÌýÌýVenture Opportunity AnalyticsÌýÌý(3 credit hours)ÌýÌý

Application of the process-based model for new business startups to multiple clients. Emphasis is placed on data gathering, data analysis and data interpretation in the context of evaluating opportunities for new business. Students work in teams on a variety of projects with technology commercialization clients such as Wolfpack Investment Network and Office of Technology Commercialization and New Ventures.

Typically offered in Spring only

²Ñµþ´¡Ìý576/²Ñ³§·¡Ìý576ÌýÌýTechnology Entrepreneurship and Commercialization IÌýÌý(3 credit hours)ÌýÌý

First course in a two-course entrepreneurship sequence focusing on opportunities for technology commercialization. Evaluation of commercialization of technologies in the context of new business startups. Emphasis is placed on creating value through technology portfolio evaluation and fundamentals of technology-based new business startups. This includes development of value propositions and strong technology-product-market linkages. The process based approach is appropriate for new business startup as well as entrepreneurship in existing organizations through spinoffs, licensing, or new product development. Credit not allowed for ²Ñµþ´¡Ìý576 if the student has already taken ²Ñµþ´¡Ìý570 or ²Ñµþ´¡Ìý571.

Credit not allowed in ²Ñµþ´¡Ìý576 if the student has already taken ²Ñµþ´¡Ìý570 or ²Ñµþ´¡Ìý571

Typically offered in Fall and Spring

²Ñµþ´¡Ìý577/²Ñ³§·¡Ìý577ÌýÌýTechnology Entrepreneurship and Commercialization IIÌýÌý(3 credit hours)ÌýÌý

Continuation of evaluation of technologies for commercialization through new business startups. Emphasis is placed on creating value through strong technology-products-markets linkages using the TEC algorithm. Topics include industry and market testing of assumptions, legal forms of new business startups, funding sources and creating a quality, integrative new business startup plan. Credit not allowed in 577 for students who have already taken 570 or 571.

Prerequisite: MBA/²Ñ³§·¡Ìý576. Credit not allowed in 577 for students who have already taken 570 or 571.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý578ÌýÌýVenture LaunchÌýÌý(3 credit hours)ÌýÌý

Immersion in the activities of opportunity exploitation. Students work in groups to plan and execute the launch of a new value creating entity. Strategy formulation and strategy implementation for a new business startup. Includes all aspects of value creation for success as a new venture.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý579ÌýÌýEntrepreneurship Clinic PracticumÌýÌý(3 credit hours)ÌýÌý

Inspired by the university teaching hospital model, the NC State Entrepreneurship Clinic is a place where students, faculty, entrepreneurs, and service providers go to teach, learn and build the next generation of businesses in Raleigh. Each person in this class will take on the role of "Clinic Lead" managing groups of undergraduate students working with clients of the NC State Entrepreneurship Clinic during the semester developing ideas, evaluating options, and providing insights to emerging ventures.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý580ÌýÌýCreating Value in OrganizationsÌýÌý(3 credit hours)ÌýÌý

Process-based approach to creating high value in existing organizations by understanding strategy formulation and implementation. The approach also will reapplied to entrepreneurs in new venture startups as well as organizations managing innovation and technology changes. Emphasis is placed on learning by applying these processes to existing organizations through strategic management and to new business startups through entrepreneurship. Restricted to MBA students.

Typically offered in Fall, Spring, and Summer

²Ñµþ´¡Ìý582ÌýÌýB Corp Clinic Sustainability PracticumÌýÌý(3 credit hours)ÌýÌý

The B Corp Clinic Sustainability Practicum provides students with the knowledge and tools to become purpose-driven business leaders. The course explores different business models and strategies that companies can use to drive social and environmental change, and explains why purpose-driven businesses are particularly well positioned to tackle the world's biggest problems. Throughout the course, students work in teams on real-world practicum projects with local and global companies to strengthen their sustainable business models and improve their social and environmental impact.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý584ÌýÌýRoot Cause Analysis: Interpreting Data for Decision-MakingÌýÌý(1 credit hours)ÌýÌý

This course considers the use of analytics in decision-making in a variety of settings (e.g., business, public policy, personal). Students will discuss the importance of properly identifying causal relationships when using data to make well inform decisions and be able to identify potential threats to reliable causal inference that commonly arise.

R: Graduate standing and restricted to students in PCOM in graduate programs: MBA, MMA, and MRA.

Typically offered in Spring only

²Ñµþ´¡Ìý585ÌýÌýCurrent Topics in BioSciences ManagementÌýÌý(3 credit hours)ÌýÌý

Business processes and strategies across the global BioSciences value chain, including the R&D realities, product life cycles, key elements of product discovery and development, intellectual property, regulatory trials, government approval, production, sourcing, logistics, sales, marketing and customer service. The complete value chain of a new biotechnology-based product.

Typically offered in Spring only

²Ñµþ´¡Ìý586ÌýÌýLegal, Regulatory and Ethical Issues in Life Science IndustriesÌýÌý(3 credit hours)ÌýÌý

Exploration of unique environment in which biotechnology research is conducted and resultant drugs and products are sold. Legal restraints affecting pharmaceutical marketing and reimbursement options; regulatory issues; pre-clinical research. Laws limiting or affecting pharmaceutical and biomedical marketing Ethical issues in the research and marketing processes.

Typically offered in Fall only

²Ñµþ´¡Ìý587ÌýÌýSustainability in BusinessÌýÌý(1 credit hours)ÌýÌý

Sustainability in Business provides students with the knowledge and tools to become purpose-driven business leaders. The course explores different business models and strategies that companies can use to drive social and environmental change, and explains why purpose-driven businesses are particularly well positioned to tackle the world's biggest problems. Students will gain an understanding of how sustainable business strategies are used as drivers for innovation, collaboration, and transformation. They will also explore how to apply the concepts of business sustainability across functional areas including investment strategies, market insight, and operational excellence. The course structure will integrate a combination of tools including readings, videos, guest speakers, reflection assignments, discussion forums and a capstone project.

Typically offered in Fall and Spring

²Ñµþ´¡Ìý589ÌýÌýJenkins Consulting PracticumÌýÌý(3 credit hours)ÌýÌý

This class provides the opportunity to learn about business consulting and be part of a consulting team, helping real clients with real business challenges and market opportunities. Students will help their client organization by understanding a problem, conducting analyses, and suggesting relevant, actionable steps that clients can take to become more competitive or achieve important goals. Projects will deal with creative, complex, risky, and ambiguous issues involved in developing new products/services, serving new markets, achieving quality standards, or creating new business models in an enterprise setting.

Restriction: MBA Students Only

Typically offered in Fall, Spring, and Summer

²Ñµþ´¡Ìý590ÌýÌýSpecial Topics In Business ManagementÌýÌý(1-6 credit hours)ÌýÌý

Presentation of material not normally available in regular courses offerings or offering of new courses on a trial basis.

²Ñµþ´¡Ìý610ÌýÌýSpecial Topics in Business AdministrationÌýÌý(1-6 credit hours)ÌýÌý

Special topics course dealing with issues not covered in regularly scheduled courses. Restricted to MBA students.

²Ñµþ´¡Ìý630ÌýÌýIndependent Study In Business ManagementÌýÌý(1-3 credit hours)ÌýÌý

Detailed investigation of topics of particular interest to graduate students under faculty direction on a tutorial basis. Determination of credits and content by faculty member in consultation with department head.

Typically offered in Fall, Spring, and Summer